The service helps Ukrainian consumers understand financial products and make informed borrowing decisions.
LIGA.Money — Marketing a Loan Comparison Service
Background
LIGA.Money is a Ukrainian online service that helps consumers compare bank lending terms, including auto loans, mortgages, personal loans, and credit cards.
Task
Explain the benefits of LIGA.Money to Ukrainian consumers and generate more loan applications.
Solution
We recommended UX/UI improvements to support conversion, expanded analytics tracking, developed a creative campaign concept, optimized existing campaigns, and launched new ones.
For search and Google Display Network campaigns, we tested bidding strategies and targeting, excluded underperforming segments, refreshed creative, refined keywords and negative keywords, and worked to improve Quality Scores.
Focus
Our priority was to bring more relevant visitors to the site. At the same time, the LIGA.Money team improved usability to make the experience easier and increase conversions.
Results
After two months of collaboration in a highly competitive market, the teams achieved:
- 17.7% more visitors
- A 99.9% increase in conversion rate
- 64.5% more leads
- A 50.1% reduction in cost per lead
Results
+17,7%
visitors
+99,9%
conversion rate increase
+64,5%
leads
-50,1%
cost per lead
Ready to move your business forward?