Your ads are running. The results fall short.
Spending is rising, but sales or qualified leads are not keeping up. Separate acquisition problems from losses on your website and in lead handling.
For medium-sized and large businesses
Digital marketing audit
Find what is working, what is holding results back, and where to invest next. We review your strategy, channels, website, and data to provide evidence-backed recommendations and clear priorities.
Google Premier Partner 2026 · Meta Business Partner
Among the world’s top 15 digital agenciesClutch · Four consecutive years (2023–2026)
When an audit helps
Plenty of data. Too little confidence in your next decision.
We start with the decision you need to make, then determine what to review.
You need a stronger basis for investment
You are planning to increase spending or change your channel mix. Understand each channel’s role, the constraints, and the evidence for scaling.
You need an independent assessment
Review the work of your team or agency, reconcile conflicting reports, and get specific evidence to support your next decisions.
Could you spend less without losing results?
An audit can help answer that question. We identify inefficient spending and assess the consequences of reducing it. We do not promise a 20% budget reduction before reviewing your data.
What you receive
Findings you can turn into an action plan
Connect each finding to its business implications and the action worth taking.
Evidence-backed findings
What works, where the problems are, and which data supports the conclusions. Facts are separated from hypotheses and questions that need more information.
A prioritized action plan
What to address first, what needs further testing, and which actions depend on data, development, or decisions by your team.
A basis for implementation
Recommendations for marketing, analytics, development, and sales: what to change and how to measure the outcome.
Illustrative audit finding
From an observation to a specific action
This illustrates how a finding is structured. It is not a result from a client audit.
- Observation
- Advertising platforms report more conversions, while the CRM shows no increase in qualified leads.
- What to check
- Conversion definitions, duplicate events, lead sources, and CRM statuses.
- Next action
- Align measurement and the definition of a qualified lead before increasing the budget.
Proven expertise
World-class digital marketing
Google Premier Partner 2026 · Meta Business Partner
Clutch ranks UAMASTER among the world’s top 15 digital agencies for four consecutive years — 2023–2026.
UAMASTER has worked in digital marketing since 2004. We bring strategy, advertising, creative, UX, and web analytics together to assess marketing as a system.
Performance marketing engineers describes our approach: we examine calculations and data as carefully as the content and visual quality of your communications.
UAMASTER experience
Trusted by international brands
Experience across markets, sales models, and business challenges.
14 areas. A scope shaped by your goals.
What a digital marketing audit covers
A digital marketing audit goes beyond tool settings. We agree on the areas, depth, and connections to examine. All 14 areas are not automatically included.
Digital strategy audit
Assess alignment with business goals, audiences, and channel roles. Connect brand building and performance marketing; consider econometric modeling when enough suitable data is available.
Google Ads audit
Review campaign structure, settings, spending, and measurement. Receive a tailored report with recommendations.
Explore our Google Ads auditAdvertising campaign audit
Assess campaign strengths and weaknesses, including the alignment of objectives, audiences, creative, and landing pages.
Social media audit
Review your brand’s social presence: audiences, content, engagement, and how well communication serves its goals.
Email marketing audit
Review the journey from signup forms to individual emails: technical setup, segments, content, automation, and measurement.
SEO audit
Assess the technical foundations, content, and opportunities to attract customers through organic search.
ASO audit
Review your app store presence, positioning, product listing, and opportunities to improve discovery and conversion.
UX/UI audit
Examine your digital product and user journeys: what makes it difficult to find information, understand the offer, or complete a desired action.
Content marketing audit
Assess how content is organized, what it communicates, and its role in your marketing strategy and customer journey.
Review your content marketingBrand audit
Examine your market position and brand perception to provide a foundation for your marketing strategy.
Explore our brand auditWeb analytics audit
Check data collection for your website or app, events, and conversions so that conclusions rely on suitable data.
Data analytics
Analyze marketing and business data for patterns, strengths, and limitations. Establish which conclusions the evidence supports.
Online reputation audit
Assess how your brand is perceived in the market and within your company, and which sources shape that perception.
Review your brand reputationMarketing team skills assessment
Compare digital marketing specialists’ knowledge and skills with their responsibilities and role requirements.
Assess your marketing team’s skillsMarket, competitors, and lead handling
Where relevant, extend the audit to your market, competitors, and sales process. Identify where opportunities are lost between an ad interaction and a sale. We agree on this additional scope separately.
Start with the decision you need to make
A focused review or a comprehensive audit
One specific question
Review Google Ads, email, analytics, or another area, together with the critical dependencies that affect the conclusions.
Several connected areas
When the problem may sit between advertising, your website, analytics, and sales. Reconcile data and clarify how the teams’ work connects.
Comprehensive audit
Assess the marketing system, from strategy and objectives to channels, data, customer experience, and lead handling.
Not sure which approach fits? A free initial consultation helps define what is worth investigating in your situation.
From a question to a decision
How our digital marketing audit works
Define the brief
Discuss your objectives, the problem, and the decision the audit must support. Agree on scope, deliverables, and participants.
Gather the inputs
Define the reports and access needed. Check data completeness and suitability, and record any gaps.
Analyze and compare
Review the agreed areas against business goals. Identify problems, strengths, and opportunities for improvement.
Discuss the findings
Explain priorities and recommendations to your team. Agree on how to assess the impact of subsequent changes.
What we need from your team
For the initial conversation, share your goals, website, and current challenge. The audit itself may require strategy documents, advertising reports, analytics, aggregated CRM data, communication examples, and sales context. Grant appropriate access through the platforms’ standard tools; do not send passwords or customers’ personal data through the inquiry form.
Client perspectives
Our work.
In their words.
Clutch
5.0★★★★★99 reviews ↗
- Quality
- 5.0 / 5
- Schedule
- 5.0 / 5
- Cost
- 4.9 / 5
- Willing to Refer
- 5.0 / 5
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Digital marketing
“The agency has always offered a full analysis of the campaigns and recommendations for further cooperation.”
Epson
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PPC · Display · Video advertising
“We’ve seen incredible results associated with our PPC and display and video campaigns.”
Royal Canin
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PPC · Social media · A/B testing
“The agency impressed us with its professionalism and deep understanding of digital marketing.”
Kantar Ukraine
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Digital marketing · Advertising
“These guys are performance marketing professionals. We are pleased to work with them.”
Darnitsa
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Web development · Digital marketing · PPC
“In advertising campaigns, they always reach the planned metrics, and often exceed them.”
Oschadbank
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Digital marketing
“Their willingness to invest their time in developing our digital capacity goes beyond a regular service provision.”
WWF Ukraine
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Digital strategy · Advertising audit
“All stages were completed on time, and all deadlines were met, ensuring the effectiveness and timeliness of the work.”
Nova Post Business School
Selected client reviews from Clutch.
Profile ratings updated: Sep 21, 2026
A clear scope of work
Digital marketing audit pricing: what shapes the quote
Cost depends on the number of areas, the scale of your accounts and websites, markets, data period, research needs, and depth of analysis.
Once the brief is defined, we agree on scope, deliverables, timing, and a quote. The initial consultation is free; the audit is a separate paid service.
Audit and implementation are separate services
Your team or agency can implement the recommendations. If you want UAMASTER to help, we agree on the implementation scope and fees separately.
Discuss scope and pricingBusiness context matters
A marketing audit informed by your industry
Ecommerce
Connect acquisition, conversion, and repeat purchases.
Ecommerce marketing servicesRetail
Connect online demand with sales and customer interactions.
Digital marketing for retailBanking
Assess lead cost and quality, application journeys, and channel roles.
Digital marketing for banksHealthcare
Review the path from an inquiry to an appointment and the quality of measurement.
Digital solutions for healthcareCPG & FMCG
Connect brand objectives, communication, channel roles, and available measures.
Digital marketing for CPG and FMCG brandsReal estate
Understand lead quality and losses between an ad interaction and a conversation with sales.
Real estate marketing servicesBefore we begin
Digital marketing audit FAQs: scope, cost, and deliverables
What is a digital marketing audit?
It is a review of how your marketing strategy, channels, website, and data support business goals. Within the agreed scope, we assess strengths and weaknesses, identify problems, and prepare prioritized recommendations.
How does a comprehensive audit differ from an advertising audit?
An advertising audit focuses on campaigns and their results. A comprehensive audit can also include strategy, UX, SEO, content, analytics, and lead handling. Your goals determine the scope; all 14 areas are not automatically included.
Can you assess our current agency or in-house team?
Yes. We compare the work, available data, and settings with your objectives and agreed requirements. Conclusions should follow from specific observations. An audit does not automatically mean recommending a change of team.
What if our ads generate leads but not sales?
Separate acquisition quality, measurement, and lead handling. Within the agreed scope, we review conversion actions, lead sources, website journeys, and available CRM data. Sales analysis can form a separate part of the audit.
Can an audit help us decide where to increase advertising spend?
It can provide evidence for investment decisions: channel roles, data quality, constraints, and hypotheses to test. Scaling also depends on business economics, sales operations, and your ability to meet demand.
Could we reduce spending by 20% and keep the same results?
That requires an analysis of spending and outcomes. We identify inefficient costs and explain the risks of changes, without guaranteeing a specific saving before examining the data.
What information and access do you need?
We agree on the list after defining the brief. It may include strategy documents, advertising accounts, analytics, aggregated CRM reports, sales data, and communication examples. Grant only the necessary permissions through standard access tools; do not send passwords or customer databases with your inquiry.
What if our analytics setup is inaccurate?
We establish which data is reliable, where conclusions are limited, and what needs correcting. We may recommend fixing measurement first, followed by a review that requires accurate data.
What are the audit deliverables?
Within the agreed scope: evidence-backed findings, strengths, errors, hypotheses, and prioritized recommendations. We agree on the format and discussion with your team before starting.
How much does a digital marketing audit cost, and how long does it take?
There is no single price or timeline for every business. Both depend on scope, project scale, data, and the depth of review. We agree on deliverables, timing, and the quote before work begins.
Can you implement the recommendations?
Yes. UAMASTER’s implementation support is scoped and quoted separately. You can also give the recommendations to your own team or current agency; the audit and follow-up work are separate services.
Is the first consultation free?
Yes. We help clarify the brief and select the appropriate audit. This is an initial scoping conversation, rather than a free comprehensive assessment.
International recognition
UAMASTER awards and recognition
Start with your question
Find what is holding your marketing back
Tell us which decision is difficult right now: improving effectiveness, reviewing your team’s work, or preparing to scale.
A free consultation helps define what to review, which data is needed, and which audit approach can answer your question.