What does a digital marketing audit cover?
A digital marketing audit reviews how your strategy, channels, website, and data work together. Depending on your goals, we assess digital strategy, individual campaigns, website UX, analytics accuracy, and marketing performance.
The scope can also include your sales process, market, and competitors.
What you get from a digital marketing audit
A clear view of what is holding your business back
Practical recommendations for addressing the problems
Opportunities to make your marketing more effective
Questions an audit can help you answer:
- Why are we spending more on advertising without seeing sales grow?
- Where are we wasting budget?
- Could we reduce spending by 20% without losing results?
- If we increase our budget, which channels should get the investment?
- Is our in-house team or agency doing the work effectively?
- What would an independent expert recommend?
An audit compares your marketing performance with your business goals. We examine your strategy, channel activity, and data to identify what is working, what needs attention, and which improvements deserve priority.
The scope depends on your business and the decisions you need to make. Book a free consultation, and we will help you choose the right audit.
A detailed account review with practical recommendations for improving performance.
Digital strategy audit
Assess how brand building and performance marketing work together, with econometric analysis where relevant.
Advertising campaign audit
Identify what is working in your campaigns and where performance can improve.
Social media audit
Review your social media presence, content, and performance.
Email marketing audit
Review your email setup, signup forms, campaigns, and individual messages.
SEO audit
Find technical and content issues that affect your website’s search visibility.
ASO audit
Review your app store presence and identify ways to improve discovery and conversion.
UX/UI audit
Identify usability and interface issues in your website or digital product.
Assess how your content serves your audience and supports your marketing goals.
Review your positioning and brand perception to guide your next marketing decisions.
Web analytics audit
Check whether your website or app data accurately captures user behaviour and conversions.
Data analytics
Turn your business data into insights about performance, problems, and growth opportunities.
Assess how your brand is perceived through online reviews, mentions, and coverage.
Digital Marketing Team Skills Assessment
Assess your team’s skills against the responsibilities and goals of each role.
Choose an experienced digital marketing team
Ranked in the TOP-15 worldwide
In 2023, UAMASTER ranked among Clutch’s top 15 digital agencies worldwide, in a field of more than 84,000 companies.
Experience since 2004
More than two decades of experience solving business problems through digital marketing.
Use our experience
22
years
65
countries
965
clients
9500
projects
Award-winning Digital Agency
Our client work has won awards at advertising competitions and festivals.
Looking for a team that brings together creative thinking and a focus on business results? Let’s talk.