What is a brand audit?
A brand audit reviews your positioning, customer perceptions, and brand experience. It shows where your brand is strong, where it is inconsistent, and what needs to change to support your business goals.
What does a brand audit include?
- Market and competitors: your position in the market and the changes affecting it.
- Brand values: whether your brand delivers on its stated positioning and promises.
- Communication: how consistently and effectively you present the brand.
- Customer experience: perceptions, satisfaction, and loyalty.
- Visual identity: your logo, website, social presence, and other brand assets.
Why is it important to conduct a brand audit?
Identifying weaknesses
Understanding what needs improvement to increase brand recognition and customer loyalty.
Increasing competitiveness
Identify where your brand stands out and where competitors have an advantage.
Increasing profits
Understand how positioning and customer loyalty can support revenue growth.
Why choose us?
Since 2004, we have worked across automotive, ecommerce, hospitality, consumer goods, retail, healthcare, pharmaceuticals, construction, real estate, B2B and B2C services, esports, nonprofits, energy, and financial services.
We bring that experience to the assessment of your positioning, communication, and customer experience, with recommendations tied to your business goals.
We examine your brand in the context of your market, audience, and business goals. The audit identifies gaps in positioning, communication, and customer experience.
We explain the findings and help you prioritise and implement improvements.
We review your market positioning, audience perceptions, communication, visual identity, and customer touchpoints.
You receive a detailed report with recommendations for the areas that need attention. Talk to us about your brand and the decisions you need to make.
How do we conduct a brand audit?
Assessment of the brand’s market position
Target audience analysis
Analysis of communications and content
Detailed report with recommendations
FAQ
We recommend conducting a brand audit at least once a year or before major marketing changes to stay informed about market shifts and adapt accordingly.
After the audit, you will receive a report containing an assessment of your brand’s current state, identified issues, and recommendations for improving brand strategy, communications, and marketing tools.
A brand audit typically takes two to six weeks, depending on the size of your business and the scope of the analysis.
A brand audit will help you identify weaknesses, optimise your marketing strategies, enhance brand recognition, and gain a competitive advantage in the market.
The findings can guide improvements to your positioning, communication, and customer experience. The business impact depends on which changes you make and how you implement them.
The cost depends on the size of your business, the scope of work, and the tools required for analysis. We can discuss the budget after assessing your needs.
Yes. We can help your team implement the recommendations after the audit.
Yes, if needed, we can focus on specific aspects of the brand, such as visual identity, communications, or customer experience.
It helps you understand what potential customers expect and where your positioning or communication falls short. You can use those insights to make your marketing more relevant.
Yes, we analyse all brand touchpoints with customers, both digital (website, social media, email marketing) and offline (physical stores, advertising materials), to ensure your brand’s consistency.
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countries
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