Ecommerce sales
We plan Search and Shopping campaigns around demand, product range, availability and margins. We assess revenue, customer acquisition cost and ROAS — return on advertising spend.
For medium-sized and large businesses
Google Ads agency: setup and management
We help you attract customers and grow sales. We combine advertising, web analytics and sales data to manage budgets around your business economics.
Discuss Google Ads ↗Google Premier Partner 2026 · Meta Business Partner
Among the world’s top 15 digital agenciesClutch · Four consecutive years (2023–2026)
From business goals to advertising decisions
Google Ads for sales, qualified leads and brand growth
Before launch, we agree on business objectives, success measures and how to track them. Different goals call for different campaigns and evaluation criteria.
Leads for your sales team
We attract enquiries from people who need your products or services. Where CRM data is available, we assess lead quality, sales and customer acquisition cost.
Brand awareness and demand
We use video and display advertising to introduce your brand and support product choice. We plan reach, frequency and relevant performance measures.
Proven expertise
World-class digital marketing
Google Premier Partner 2026 · Meta Business Partner
Clutch ranks UAMASTER among the world’s top 15 digital agencies for four consecutive years — 2023–2026.
We have worked with Google advertising since 2004. Our specialists renew their Google Ads and Google Analytics certifications every year. We combine campaign experience with media planning, web analytics and an understanding of your business.
For medium-sized and large businesses
Advertising budgets from 10,000 USD / month
Agency fees are calculated separately from advertising spend.
performance marketing engineers
Google Ads management starts with business economics
Google automation needs reliable data, clear goals and ongoing oversight. We first establish what needs to change for your business, then choose the advertising tools to support it.
Goals and economics
We clarify priority products and markets, margins, sales cycles, acceptable CAC and the value of a qualified lead. These inform the agreed KPIs and budget allocation.
Data and measurement
We review the advertising account, GA4, GTM and conversion tracking. Where needed and supported by the available data, we connect advertising with call tracking and CRM outcomes.
Campaigns and testing
We structure campaigns by product, region and audience. We test ads, bidding strategies and landing pages, then use the findings to guide subsequent decisions.
Advertising is a bridge between your brand and its audience. We combine persuasive creative with engineering calculations: media planning, analytics and an assessment of how advertising supports business goals.
For measurement and conversion tasks, we can include web analytics and A/B testing within the agreed scope of work.
Experience you can examine
Google Ads case studies and client feedback
Campaigns work alongside the website, analytics and other channels. Two integrated case studies and an audit review illustrate different tasks our team has handled.
KyivlinzaOptical retail and ecommerce
Search and Shopping in a plan to grow sales
We worked with Google Ads Search, Shopping, display and video campaigns. We optimised advertising and measurement alongside other marketing channels.
+30.4%transactions in the comparison period documented in the case study
A result of combined work on advertising, the product range and the website. The full case explains the period and comparison conditions.
Read the Kyivlinza case study ↗Liferia
Beauty box subscription service
Customer acquisition and a simpler checkout
We expanded search advertising and tested social media audiences and ads. A usability audit helped simplify the order form.
2.7× lowercustomer acquisition cost
Conversion increased by 80% after website recommendations were implemented. These were results of an integrated campaign; Liferia’s team handled customer retention.
Read the Liferia case study ↗Elogic Commerce
Google Ads audit and web analytics · 2026
A clearer view of marketing performance
We audited the marketing infrastructure with a focus on the Google Ads account, developed a digital strategy and worked on GA4 configuration.
5.0 / 5Clutch rating for the engagement
The client highlighted clearer data for marketing decisions, professional project management and communication. The review was published on 16 September 2026.
Read the Clutch review ↗Tools chosen for the task
Google Ads setup: campaign types we manage
Search advertising
We set up Google Search campaigns for people already looking for your products or services. We work on keywords, ads, negative keywords and landing pages. Google Search advertising ↗
Google Shopping
We promote ecommerce products through Merchant Center product data and campaigns that reflect the range, availability and priority categories. Google Shopping ↗
Performance Max — PMax
We use Google automation for agreed goals. The quality of conversion data, product information and creative helps direct optimisation towards valuable business actions.
YouTube video advertising
We plan video campaigns to introduce your brand, explain your product and support demand. We agree on audiences, reach, frequency and evaluation measures. YouTube advertising ↗
Display advertising and remarketing
We use the Google Display Network to reach relevant audiences. Remarketing takes account of previous brand interactions, consent settings and data availability.
Demand Gen and app campaigns
We use Demand Gen to build demand and engage audiences. App campaigns promote mobile apps; goals depend on the available measurement of installs and user actions.
We choose formats around your goals, the customer’s decision stage and the available data. For apps, ASO and other advertising tools can be considered as a separate workstream.
An agreed scope and clear deliverables
What Google Ads setup and management include
Campaign launch
Business and competitor analysis, a campaign plan, keyword and audience research, ads, campaign setup and measurement checks. The deliverables are a prepared account and an agreed launch plan.
Management and optimisation
Monitoring spend, search terms, bids and goals; refining ads and product campaigns; testing hypotheses; analysing leads and sales; and recommending next steps.
Advertising account audit
A review of the structure, budgets, settings, conversions and creative. We identify problems, opportunities to improve performance and priorities for subsequent work.
The proposal defines the work, responsibilities and costs. Analytics, integrations, creative and website changes are agreed according to the project’s needs.
From brief to ongoing optimisation
How we set up and manage Google Ads
- 01
Brief and goals
We clarify your products, markets, current results, budget and priorities. We agree on the business measures advertising should support.
- 02
Current performance and competitors
We examine the account, demand, competitive landscape and landing pages. We establish what to retain, fix or test.
- 03
Campaign planning
We agree on the structure, role of each format, budget, creative and KPIs. We identify the data and materials needed for launch.
- 04
Analytics and setup
We check conversion tracking and prepare campaigns and materials. Launch follows the necessary approvals with your team.
- 05
Optimisation and next steps
We analyse results, test hypotheses and review budget allocation. We explain changes and agree on the next priorities.
Visibility for marketing leaders
Google Ads analytics: from conversion to sale
CTR and CPC help diagnose campaigns. We assess commercial performance using agreed measures: qualified leads, revenue, CAC and, where data allows, ROMI and long-term customer value.
Measures aligned with business goals
- For ecommerce: revenue, ROAS, acquisition cost and profitability where margin data is available.
- For lead generation: enquiry volume and quality, cost per lead, sales and CAC.
- For brand growth: reach, frequency, engagement and available measures of changes in demand or awareness.
Reporting that supports decisions
- Results against agreed KPIs and explanations of changes.
- Test findings and budget recommendations.
- Limitations of the data, attribution and measurement.
- Next steps, priorities and responsibilities.
The client retains control of the advertising account and access. We agree on roles, document changes and explain campaign decisions to your team.
Experience across business models
Trusted by Ukrainian and international companies
Industry expertise: ecommerce, banks and financial services, retail. For wider objectives, we combine Google Ads with PPC management and performance marketing.
Client perspectives
Our work.
In their words.
Clutch
5.0★★★★★99 reviews ↗
- Quality
- 5.0 / 5
- Schedule
- 5.0 / 5
- Cost
- 4.9 / 5
- Willing to Refer
- 5.0 / 5
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Digital marketing
“The agency has always offered a full analysis of the campaigns and recommendations for further cooperation.”
Epson
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PPC · Display · Video advertising
“We’ve seen incredible results associated with our PPC and display and video campaigns.”
Royal Canin
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PPC · Social media · A/B testing
“The agency impressed us with its professionalism and deep understanding of digital marketing.”
Kantar Ukraine
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Digital marketing · Advertising
“These guys are performance marketing professionals. We are pleased to work with them.”
Darnitsa
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Web development · Digital marketing · PPC
“In advertising campaigns, they always reach the planned metrics, and often exceed them.”
Oschadbank
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Digital marketing
“Their willingness to invest their time in developing our digital capacity goes beyond a regular service provision.”
WWF Ukraine
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Digital strategy · Advertising audit
“All stages were completed on time, and all deadlines were met, ensuring the effectiveness and timeliness of the work.”
Nova Post Business School
Selected client reviews from Clutch.
Profile ratings updated: Sep 21, 2026
Advertising spend and agency work
Google Ads budgets and management fees
Advertising budget
Spend on impressions, clicks and other advertising interactions with Google. The budget depends on objectives, competition, geography, product range and the volume of data needed for evaluation.
Agency services
Setup, management and optimisation are charged separately. We determine the fee after clarifying the task and agreeing on the scope and volume of work.
Additional work
Analytics, integrations, creative and website changes are included in an agreed estimate or specified separately. Your team knows who is responsible for each task.
We work with medium-sized and large businesses with advertising budgets from 10,000 USD / month. We allocate spend between Google Ads and other channels according to the task. Agency fees are agreed separately.
A forecast for your business
Google Ads costs: clicks, impressions and campaign budgets
Google advertising costs consist of media spend and agency fees. CPC is the cost per click, CPM the cost per thousand impressions and CPV the cost per video view. Below are illustrative examples; we prepare a separate forecast for your business.
| Advertising type | Unit | Example costCost |
|---|---|---|
| Search advertising: electronics | 1 click | 5 UAH |
| Search advertising: healthcare | 1 click | 7 UAH |
| Search advertising: legal services | 1 click | 9 UAH |
| Google Shopping: ecommerce | 1 click | 2 UAH |
| Display advertising: GDN | 1,000 impressions | 20 UAH |
| Video advertising: YouTube | 1,000 impressions | 48 UAH |
| Video advertising: YouTube | 1,000 views | 120 UAH |
These figures illustrate how costs are calculated. They are not fixed Google rates or current market averages. Actual CPC, CPM and CPV depend on the auction, competition, audience, geography, ad quality and campaign period.
We prepare a preliminary CPC, CPM, CPV and advertising budget forecast free of charge. For a forecast, we need your website, products or services, goals, target locations and intended campaign scale. We explain the assumptions and factors that may affect the cost.
Answers before you choose a partner
Google Ads setup and management: questions CMOs ask
What does professional Google Ads management include?
The agreed scope can include an account and analytics audit, campaign structure, keyword and audience research, ads, budget management, optimisation and reporting. We work with Search, Shopping, PMax, YouTube, display and other relevant formats. Feed, analytics, creative and landing page work is defined in the proposal.
Which Google Ads KPIs should a CMO monitor?
Measures depend on the business objective. For sales, they include revenue, CAC and ROAS; for lead generation, quality, cost and progression to sales. We use ROMI and CLV where there is enough data. CTR and CPC help analyse campaigns, but do not by themselves show commercial effectiveness.
Can Google Ads be connected to CRM and sales data?
Yes, where the CRM, analytics setup and available data support it. We review GA4, GTM, conversion tracking and call tracking, then identify the required integrations. With your team, we agree on how to transfer and use lead quality, deal and revenue data. Scope and limitations are documented before implementation.
How much does Google Ads advertising cost?
We calculate media spend and agency fees separately. Click and impression costs vary by market, competition, audience, ad quality and campaign period. The table explains how campaign costs are assessed. Using your inputs, we prepare a preliminary CPC, CPM, CPV and budget forecast free of charge.
What advertising budget is needed to work with the agency?
This service is designed for medium-sized and large businesses with advertising budgets from 10,000 USD per month. We determine Google Ads spend according to goals, markets, competition and the channel’s role in the wider plan. Agency fees are calculated separately; the forecast accounts for the data needed to evaluate and scale campaigns.
Which Google Ads campaign types do you manage?
Search, Shopping, Performance Max, YouTube, display, Demand Gen and app campaigns. We use remarketing where suitable audiences and data are available. The choice depends on your goals, product, decision stage and the formats available for the market and account.
How soon can we expect initial results?
Initial findings depend on the state of the account, data volume, analytics setup and sales cycle. An audit identifies early opportunities, but reliable evaluation needs data on lead quality, sales, seasonality and margins. After analysis, we agree on the work stages and evaluation criteria.
Who controls the account and how transparent is reporting?
The client retains control of the account, access and campaign history. We agree on roles, document changes and explain advertising and budget decisions. Reporting covers results against KPIs, test findings, data limitations and next steps.
Can you take over an existing account from another agency?
Yes. We start by reviewing the structure, campaign history, measurement and access. With your team, we agree on the handover and the order of changes. We retain useful work and prioritise fixes and new tests.
How does Google Ads differ from wider PPC management?
This service focuses on Google advertising tools. Wider PPC management can cover several platforms and coordinated management of paid acquisition. After clarifying your goals, we determine whether Google Ads is enough or needs to work alongside other channels.
Industry recognition
UAMASTER awards
Festival and industry recognition for our agency.
Let’s start with your goals
Let’s discuss Google Ads for your business
Tell us about your company, products, markets and current advertising. In our first conversation, we establish what needs reviewing and which data will help us prepare a proposal.
For a new launch, we can start with a preliminary advertising budget forecast. For an existing account, we can discuss an audit and priorities for improvement.