Google Ads promotional credits for eligible new advertisers
Planning your first Google Ads campaign? We can help check whether your account qualifies for a promotional offer and explain the requirements.
Credit is provided under Google’s offer terms after the applicable conditions are met.
Offer amounts, currencies, spending requirements, and deadlines vary by country and account. Confirm the offer available to your business before planning around a credit.
Australia, Austria, and Germany: check the offer and eligibility requirements available for your account.
Ukraine, the United States, and the United Kingdom: check the offer and eligibility requirements available for your account.
How Google Ads promotional offers work
Understand the terms before you start
A promotional offer may require eligible advertising spend within a set period before credit is awarded. The amount and conditions depend on the specific offer.
Terms such as bonus, promo code, and coupon do not by themselves determine the value. We help you review the available offer, eligibility, spending threshold, and deadlines.