People struggle to find your app
We analyse search demand, rankings and competitors in the App Store and Google Play to identify where to improve visibility.
For medium-sized and large businesses
ASO and mobile app promotion
Grow your iOS and Android apps through ASO, paid acquisition and analytics. Track what happens after installation, from registration to purchase or subscription.
Among the world’s top 15 digital agenciesFour consecutive years in the Clutch global top 15 (2023–2026)
Among the world’s top 15 digital agencies
Four consecutive years in the Clutch global top 15 (2023–2026)
Google Premier Partner · Meta Business Partner
Where is your app losing growth?
Store visits rarely turn into installs
We assess whether screenshots, the icon and the description explain the app’s value and propose listing tests.
Installs rarely lead to purchases or subscriptions
We connect traffic sources with post-install events and look for drop-offs in registration, activation and first payment.
Users rarely come back
We identify sources that bring returning users and assess opportunities for re-engagement campaigns.
App store optimisation, advertising and analytics
ASO for the App Store and Google Play
We audit listings, research keywords, competitors and reviews, and recommend changes to titles, subtitles, descriptions, icons, screenshots and video. We account for market language and seasonality and track rankings, listing conversion and organic installs.
Apple Ads (Apple Search Ads)
We plan App Store advertising, group brand, category and competitor searches, test listing variants and evaluate cost per install and per target action.
Google App Campaigns and Meta Ads
We run campaigns for installs, registrations, purchases or subscriptions, adapt creative by channel and test video or re-engagement where useful.Google Ads management ↗
Analytics and attribution
We agree on key events, validate data sources and build reporting using tools such as Firebase, GA4, AppsFlyer, Meta SDK, Google Ads and BigQuery.Web analytics setup ↗
What happens after installation?
We agree on a target action before launch. It could be completed registration for a bank, a first purchase for a retailer or a paid subscription for a publisher.
Acquisition costs
CPI measures cost per install and CPA measures cost per agreed action. We compare them across sources where data allows.
User quality and returns
We track retention and repeat actions by cohort. Where revenue data is available, we assess ROAS and LTV to identify what to scale.
How we get started
1. Audit
We review store listings, ad accounts, events and attribution, then research competitors and search terms.
2. Test plan
We prioritise tracking fixes, listing updates or paid acquisition tests and agree on a test budget and success criteria.
3. Launch and optimisation
We test channels, creative and store listings and adjust campaigns based on post-install results.
4. Reporting and next steps
We report spend, installs, conversions and acquisition economics, then identify what worked and what to test next.
App experience across industries
We have worked on mobile app promotion and analytics in six sectors.
E-commerce
First purchase, customer acquisition cost and repeat orders.E-commerce marketing ↗
Insurance
Quote, policy application and payment.
Online banking
Completed registration and product activation.Digital marketing for banks ↗
Online media
Returning readers and paid subscriptions.
Airlines
Flight search, booking and ticket purchase.
Fuel station networks
Loyalty enrolment and repeat app use.
UAMASTER experience
Trusted by international and Ukrainian brands
We work with companies of different sizes and business models.
Client perspectives
Our work.
In their words.
Clutch
5.0★★★★★99 reviews ↗
- Quality
- 5.0 / 5
- Schedule
- 5.0 / 5
- Cost
- 4.9 / 5
- Willing to Refer
- 5.0 / 5
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Digital marketing
“The agency has always offered a full analysis of the campaigns and recommendations for further cooperation.”
Epson
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PPC · Display · Video advertising
“We’ve seen incredible results associated with our PPC and display and video campaigns.”
Royal Canin
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PPC · Social media · A/B testing
“The agency impressed us with its professionalism and deep understanding of digital marketing.”
Kantar Ukraine
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Digital marketing · Advertising
“These guys are performance marketing professionals. We are pleased to work with them.”
Darnitsa
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Web development · Digital marketing · PPC
“In advertising campaigns, they always reach the planned metrics, and often exceed them.”
Oschadbank
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Digital marketing
“Their willingness to invest their time in developing our digital capacity goes beyond a regular service provision.”
WWF Ukraine
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Digital strategy · Advertising audit
“All stages were completed on time, and all deadlines were met, ensuring the effectiveness and timeliness of the work.”
Nova Post Business School
Selected client reviews from Clutch.
Profile ratings updated: Sep 21, 2026
International recognition
UAMASTER awards and recognition
Frequently asked questions about app promotion
What is ASO?
ASO improves app listings in the App Store and Google Play to increase search visibility and turn more listing visits into installs.
How does ASO differ from app advertising?
ASO improves organic visibility and listing conversion. Advertising brings paid traffic. The listing affects how much of that traffic converts into installs.
Do you run Apple Search Ads?
Yes. We research keywords, structure Apple Ads campaigns, test listing variants and agree how to measure results.
What analytics do we need before launch?
Start by tracking installation, first open and the key action. We choose Firebase, GA4 or a mobile attribution platform based on your goals and existing tools.
How much does app promotion cost?
Costs depend on the market, category, goals, analytics readiness and scope. We agree on media budget and agency fees separately.
What should I bring to the first call?
Share the store listing or describe the product if it has yet to launch. Tell us your target markets and what users should do after installation.
Let’s discuss your app’s growth
Share your app and the outcome you need. On our first call, we’ll identify what to check first.
Discuss app promotion ↗