What is an online reputation audit?
An online reputation audit examines how your business, brand, or public profile appears across search results, social media, review sites, news coverage, and blogs.
We analyse positive and negative feedback, recurring concerns, and the visibility of that content. We also compare your reputation with competitors.
You receive a clear assessment of the issues and opportunities, with practical recommendations for responding to feedback and strengthening your reputation over time.
Questions an audit can help you answer
- What impression do reviews, comments, and publications online create about us?
- Where do we receive the most negative reviews?
- What specific questions or issues are frequently mentioned in negative reviews?
- What impression does the content published online create about our company?
- What are our strengths and weaknesses compared to our competitors?
- What actions can we take to improve our online reputation?
- What communication and interaction methods can help improve our reputation online?
- Which platforms or channels have the greatest impact on our reputation?
- How can we ensure the sustainability of a positive reputation in the future?
What does an online reputation audit include?
- Brand mentions and media coverage: where people discuss your brand, how often, and in what context.
- Reviews and ratings: recurring praise and complaints on platforms such as Google, Yelp, and Trustpilot.
- Competitor comparison: how your reputation compares with other brands in your market.
- Search and content: what people find when they search for you, including your website and social profiles.
- Recommendations: practical steps to address negative feedback, improve communication, and build trust.
Why do you need an online reputation audit?
An audit helps you understand the reputation your business has today and decide what to improve.
- Identify recurring concerns about products, service, or communication.
- Use customer feedback to improve the customer experience.
- Understand where you stand relative to competitors.
- Build a plan for responding to reviews and communicating with your audience.
- Spot emerging issues before they become harder to address.
The goal is a more informed, consistent approach to earning customer trust.
Why should you choose us?
Since 2004, we have worked across automotive, ecommerce, hospitality, consumer goods, retail, healthcare, pharmaceuticals, construction, real estate, B2B and B2C services, esports, nonprofits, energy, and financial services.
We bring that marketing experience to the analysis of reviews, brand mentions, and online content. Our recommendations focus on the issues that matter to your reputation and business goals.
We assess your reputation in the context of your customers, market, and business goals.
After the audit, we explain the findings and help you decide how to improve communication, address recurring concerns, and put the recommendations into practice.
We estimate the cost based on the scope of your online presence, the volume of mentions and reviews, and the analysis required. Fees reflect the time spent on your audit.
We use a structured checklist and provide a detailed report with findings and recommendations.
Talk to us about your brand and the questions you need answered.
How we audit online reputation
Data collection
Analysis of mentions
Evaluation of reviews and ratings
Identify strengths and weaknesses.
Develop an action plan.
FAQ
An audit helps you understand how customers experience your business and which issues keep appearing in reviews and online conversations.
It can reveal problems with products, service, or communication, show how you compare with competitors, and identify emerging risks.
Use the findings to prioritise improvements and build a more consistent approach to customer communication and reputation management.
- Collect brand mentions, reviews, news coverage, and other relevant content.
- Analyse sentiment, recurring themes, and customer concerns.
- Compare your reputation with competitors.
- Review search visibility and the content people find about your brand.
- Prepare recommendations and a prioritised action plan.
A basic audit usually takes one to two weeks. A larger brand, a complex business, or a high volume of reviews and media coverage may require several weeks to a month.
We agree on the scope and timeline before starting.
You receive:
- A report on your current online reputation and the sentiment of relevant coverage.
- An assessment of strengths, weaknesses, and recurring customer concerns.
- A comparison with competitors.
- Recommendations for review responses, content, and communication.
- A prioritised plan for improving your reputation over time.
The right frequency depends on your business and the volume of online discussion around it.
- Every three to six months: a useful starting point for businesses that actively engage with customers online.
- Monthly: worth considering for large brands or businesses with a high volume of mentions.
- After a major issue: assess the impact and plan your response.
- After significant changes: review the response to a rebrand, product launch, or market expansion.
Use our experience
22
years
65
countries
965
clients
9500
projects
