Samsung - Special Project To Support Ukrainian Olympians

Background

At the time of the campaign, Samsung had sponsored Ukraine’s national Olympic team for 16 years. Ahead of the 2016 Olympic Games, the company launched its Galaxy S7 and Galaxy S7 edge smartphones. Samsung Ukraine wanted to connect the local launch with its support for the team.

Task

Inspire Ukrainians to support their national Olympic team while introducing the Galaxy S7 and Galaxy S7 edge in a memorable way.

Challenge

We needed to bring two messages together: rally support for the athletes and introduce the new smartphones without making the campaign feel like a product pitch.

Problem

Ukrainian athletes were competing on the world stage, but many were still little known at home.

Solution

We extended Samsung’s “Inspired by Ukraine” campaign into a digital experience that introduced audiences to the country’s Olympic athletes.

How it worked

The campaign website connected the athletes’ endurance, strength, and agility with the smartphones’ features. As visitors learned about the Olympians, they could show their support for the team on its way to Rio.

A poster builder let visitors create personalized images and share them on social media to support the team. Those who included both an athlete and a smartphone in their post could enter a drawing to win a Galaxy S7 edge.