Koch Chemie — Performance Campaign

Client

Koch Chemie Ukraine is the exclusive Ukrainian distributor of Koch-Chemie’s German professional car care products.

The brand uses the slogan “Excellence for Experts” and handles its own research, manufacturing, and distribution.

Clients of Koch Chemie Ukraine include professional detailing studios, self-service car washes, and service stations, as well as car owners who independently and meticulously care for their vehicles.

Target Audience

Background

Koch Chemie had worked with UAMASTER before Russia’s full-scale invasion of Ukraine. After a pause in 2022, the company managed marketing in-house for a time.

When it needed additional support for online sales, it returned to a partner that already understood the business and workflow.

Market conditions in Ukraine had become more challenging. Customers were more cautious about premium purchases, and demand was sensitive to seasonality and external events.

The campaign needed to support consistent sales in that environment.

Challenge

Task

Ensure stable sales growth while maintaining target CAC and ROAS levels.

We improved campaign performance in stages, adjusting activity across platforms as demand changed. Transactions and revenue guided ongoing optimization.

Solution

From November 2025 through March 2026, compared with the same period a year earlier, budget increased gradually while customer acquisition cost fell. Revenue grew faster than spending.

The campaign supported growth despite the difficult winter of 2026.