Kyivlinza - Retail, E-Commerce

Background

Kyivlinza is a multi-channel optical retailer offering a range of products including contact lenses, eyeglasses, frames, and accessories.

The primary product category for online sales is contact lenses.

Challenge

Kyivlinza competes with other omnichannel retailers and online stores for the same customers. The goal was sustained growth in online sales.

Kyivlinza began working with UAMASTER in 2017. The partnership focused on ongoing campaign optimization to improve conversion rates, return on investment, and sales.

Solution

Digital tools

Google Ads: Search, Shopping, Display, and video.
Facebook Ads: Facebook and Instagram.
TikTok Ads: video campaigns.
Web analytics.
Other channels, including content recommendation ads.

Results

We began by improving the campaign setup and measurement, then focused on conversion rate and average order value. That long-term approach supported sustained growth.

The chart shows transaction and conversion-rate trends from 2016 to 2020, including the period before the partnership began.

Kyivlinza’s online sales increased fourfold between 2016 and 2020. UAMASTER began working with the retailer in 2017.

Results 2020 vs 2019.

By 2020, many of the most obvious opportunities had already been addressed. Kyivlinza focused on its product assortment and website improvements to strengthen the customer experience.

UAMASTER continued optimizing paid media, including Dynamic Search Ads, Shopping campaigns, and Facebook Ads.