BILO — Brand Awareness Campaign

Client

BILO is a Ukrainian dairy brand for people balancing busy days with the things they enjoy. Its cottage cheese is an easy snack, paired with fruit, nuts, or sour cream, or enjoyed on its own.

Ukraine’s dairy market is highly competitive, particularly in the cottage cheese category. The challenge was to make BILO stand out.

Background

Task

Increase sales of BILO cottage cheese by building awareness among the target audience.

We ran two campaign flights with a media mix designed to balance reach and frequency. Throughout both flights, we optimized channels, audiences, and creative based on performance.

Solution

Tools

Google Marketing Platform: DV360, Campaign Manager
Google Ads: YouTube Ads, GDN
Meta Ads (Instagram, Facebook)

BILO was shortlisted for MMR’s X-RAY Award in the Campaign of the Year category.

Awards

Results

A focused media strategy and relevant creative increased brand awareness. Working within a limited budget, the campaign exceeded its expected results.