Samsung wanted to introduce its Galaxy A7 smartphone to a younger audience.
Create a vibrant, engaging website that would introduce the Galaxy A7’s camera, sound, and accessible price to young consumers.
A collaboration with MONATIK: The singer and dancer brought a familiar face and an emotional connection to the campaign.
An interactive experience: Visitors could “dance with MONATIK” by choosing and combining his moves to create their own routine.
A reason to share: Users could post their dance video on Facebook and enter a drawing to win a Samsung Galaxy A7.
A distinctive look and feel: Bright visuals, animation, and MONATIK’s music brought the experience together.
// Creative idea development
// Design
// Website development
// Brand awareness
// Web analytics setup
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