Oschadbank — Performance Campaign

Client

Oschadbank is a state-owned systemically important bank of Ukraine with the largest branch network in the country, providing access to financial services for the population and businesses.

The Ukrainian banking market is saturated and highly competitive. State, private international and local banks are constantly looking for solutions to attract new and retain existing clients.

Background

Task

Increase the number of retail customers using the bank’s web and mobile banking services.

A coordinated digital campaign combining brand awareness with performance marketing.

Solution

Tools

YouTube Video Advertising
Social Media Advertising, with a Focus on Video
Search Advertising
Mobile App Advertising (Universal App Campaign, Apple Search Ads, Meta Ads)

We regularly reviewed channel, audience, and creative performance, then shifted budget toward the strongest segments. This iterative approach kept the campaign responsive to the results.