Liferia - Performance Marketing
Client
Liferia is a subscription service that delivers a monthly beauty box containing five products from well-known cosmetics brands.
Liferia was a relatively new beauty subscription business when it approached UAMASTER. The goal was to acquire customers and grow its online presence.
Our team focused on acquisition and its cost, while Liferia managed retention marketing in-house.
Background
Background
Liferia was a relatively new beauty subscription business when it approached UAMASTER. The goal was to acquire customers and grow its online presence.
Our team focused on acquisition and its cost, while Liferia managed retention marketing in-house.
Objectives
- Increase online purchases on the website.
- Reduce the average Customer Acquisition Cost (CAC).
1. Low brand awareness and unfamiliarity with beauty box subscription services among the target audience.
2. An inconvenient checkout form on the website that discouraged users from completing purchases.
Challenge
Challenge
1. Low brand awareness and unfamiliarity with beauty box subscription services among the target audience.
2. An inconvenient checkout form on the website that discouraged users from completing purchases.
Solution
We built a conversion-focused advertising strategy and tested more than ten tools. Regular performance reviews guided budget shifts toward the channels, tools, and creative that worked best.
Search: We expanded keyword coverage and adjusted bids to compete for prominent placements.
Social: We tested website ads, promoted posts, audience segments, and retargeting.
Website: A usability audit led to a simpler, easier-to-complete order form.
Tactical Decisions
Tactical Decisions
Search: We expanded keyword coverage and adjusted bids to compete for prominent placements.
Social: We tested website ads, promoted posts, audience segments, and retargeting.
Website: A usability audit led to a simpler, easier-to-complete order form.
Results
After the usability recommendations were implemented, the conversion rate increased by 80%.
Ongoing campaign management helped monthly conversions grow. Direct conversions from advertising increased, while customer acquisition cost fell to approximately one-third of its initial level: a 2.7-fold reduction.
Ready to move your business forward?