+51,4%
Ad Recall
+117,8%
Brand Search Volume
Royal Canin - Digital Campaign
Client
Royal Canin is a premium cat and dog food brand with more than 50 years of experience in pet nutrition. The campaign aimed to build awareness of its cat and kitten food in Ukraine and explain the benefits of its nutritional approach.
Royal Canin already had an established customer base, but growing competition called for stronger digital communication. The campaign highlighted the balanced formulas developed by veterinarians and nutritionists.
Background
Task
Improve ad recall among cat owners and build demand.
The challenge was to explain the value of premium pet food in a price-sensitive market and earn attention on YouTube, Instagram, and Facebook.
Challenge
Solution
UAMASTER built the campaign around video stories connecting everyday care with cats’ nutritional needs.
- YouTube: TrueView for Action and bumper ads encouraged viewers to learn more.
- Instagram and Facebook: display and video creative extended the campaign.
- Testing: we compared creative using CTR, CPC, and Brand Lift results.
- Measurement: Google and Meta Brand Lift studies tracked ad recall.
- Use short videos to earn attention quickly.
- Optimize campaigns using test results and audience data.
- Connect the brand with familiar moments in cat owners’ lives.
Focus
Results
The campaign delivered:
- A 51.4% increase in ad recall.
- A 117.8% increase in branded Google searches.
- Reach of more than 3 million people in the target audience.
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