Hercules had always used provocation to stand out. We found a new source of that playful spirit in the audience’s imagination.
Hercules Ice Cream Creative Strategy For Facebook And Instagram
Background
Hercules had been making ice cream for 15 years, but the category lacked a distinct identity within the company’s broader product range.
Task
Give Hercules ice cream a distinct identity and develop a social media communication strategy around it.
Solution
We built the strategy around a simple idea: Hercules encourages imagination in all its forms.
Idea
People are often told their ideas are too eccentric, too bold, or simply too much. For Hercules, there was no such thing as too much imagination.
Message
The campaign’s rallying cry: “Let your imagination run wild.”
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