+69%
Conversion Rate
+155%
Revenue
Born2Be — Brandformance Campaign
Client
Born2Be is a popular online store offering a wide range of clothing, footwear, and accessories for women, men, and children.
The core audience consists of young women looking for stylish solutions at affordable prices.
- Ensure rapid growth of online sales.
- Adhere to strict cost-per-acquisition (CPA) limits.
Task
Challenge
Born2Be faced established international competitors and needed to grow sales while staying within strict customer acquisition cost limits.
We combined brand awareness and conversion-focused campaigns:
- Google Ads, with ongoing keyword, bid, and audience optimization.
- Meta Ads, combining brand creative with dynamic product ads.
- Remarketing to reconnect with people who had already engaged with the brand.
Solution
Tactics
Performance analysis: we reviewed results regularly and shifted budget toward the strongest channels.
Creative testing: we compared video and display formats to identify the messages and visuals that worked best.
Results
Results, June–December 2018:
- Conversion rate increased 69%.
- Revenue grew 155%.
- CPA remained within the agreed limits.
The campaign shows how brand and conversion-focused media can work together to support revenue growth while keeping acquisition costs within target.
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