Koch Chemie — Performance Campaign
Client
Koch Chemie Україна is the official exclusive distributor of German professional car care products by Koch-Chemie on the Ukrainian market.
The brand is positioned under the slogan “Excellence for Experts” and is among the few companies in its industry worldwide that independently conduct research, manufacturing, and product distribution.
Target Audience
Background
Koch Chemie had previously collaborated with UAMASTER before the start of the full-scale war. After a pause in 2022, the brand managed its marketing activities independently for some time.
When the need arose to strengthen online sales again, the company returned to UAMASTER as a partner with whom it already had positive cooperation experience and a well-established workflow.
The market has changed. Under current conditions in Ukraine, products in the higher price segment have become more difficult to sell: audiences are more cautious about spending, while demand is more sensitive to seasonality and external factors.
Therefore, the advertising system needed not only to drive traffic, but also to ensure stable sales in a more challenging environment.
Challenge
Task
UAMASTER built its work around a phased optimization of the performance system.
The team worked with various advertising platforms, adjusted campaign settings according to changes in demand, and regularly optimized activities with a focus on transactions and revenue.
Solution
November 2025 – March 2026, compared to the same period a year earlier:
We gradually increased our budget — while reducing our cost of customer acquisition, and revenue grew faster than our expenses.
This is the key value — the managed, predictable scaling of efficiency achieved despite the extremely difficult winter of 2026.
Results
KPI Summary: UAMASTER vs. Before
+42,3%
budget
-10,6%
CAC
+9,4%
AOV
+50,4%
transactions
+78,2%
revenue
+38,4%
ROAS
Industry and Digital Tools
Industry:
Digital Tools:
- Google Analytics
- Google Ads
- Google Search
- Google Display Network
- Performance Max
- Інші інструменти
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