Web analytics
for business

Data collection setup. Data analysis.

Make marketing decisions with data you can trust.

Reliable analytics setup

Data quality checks

Connected marketing and sales reporting

Analytics and advertising expertise

In a study of 2,000 websites, 92% had critical issues with analytics setup and data collection. These issues can distort campaign reporting and the decisions based on it.

*Based on a review of Google Analytics settings across 2,000 websites.

Put your data to work.

What you can learn from your analytics

  • How your marketing channels contribute to conversions.
  • How people use your website or app.
  • Where visitors progress or drop off on the path to purchase.
  • How reported revenue relates to traffic sources and attribution models.

Reliable analytics helps you identify wasted spend, test improvements, and make better use of your budget. We turn the data into reports your team can act on.

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Our web analytics services

Web analytics audit

Review your analytics setup and receive prioritised recommendations and an implementation brief.

GA4 setup for corporate websites and landing pages

Configure GA4, Google Tag Manager, key events, and reporting. Additional tools can include Hotjar, Looker Studio, and Power BI.

Google Analytics setup for ecommerce websites

Implement and validate ecommerce events, purchase reporting, CRM integrations, and dashboards using GA4, Google Tag Manager, and Looker Studio.

Mobile analytics setup

Set up app measurement, events, and reporting with tools such as Firebase, Google Analytics, Amplitude, AppsFlyer, and Looker Studio.

End-to-end analytics

Connect sales, traffic, and advertising data in reports built around your business questions.

Reports and data visualisation

Build clear reports and interactive dashboards in Looker Studio and Power BI.

Our toolkit includes GA4, Google Tag Manager, BigQuery, Looker Studio, Firebase, OWOX BI, Hotjar, Amplitude, AppsFlyer, and Microsoft Power BI.

We integrate analytics with CRM systems and other databases. For ecommerce businesses, we also advise on building and maintaining data warehouses and connected reporting.

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Additional services related to analytics

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End-to-end analytics

Connect marketing and sales data to evaluate the customer journey and business performance.

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Web analytics audit

Check whether your website or app data accurately captures user behaviour and conversions.

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Data analytics

Turn your business data into insights about performance, problems, and growth opportunities.

Use our experience

22

years

65

countries

965

clients

9500

projects

Clients UAMASTERMolendam, abbott, UKRSIBBANK, Дарниця, Samsung, Tefal, Epson, Cisco, Microsoft, ISIDA, Сільпо, INTERTOP, FLYUIA, Royal Canin, Епіцентр, АЙЛАЗ, Coca-Cola, Rowenta, Le Silpo, Сушия, Gedeon Richter, HiPP, Pfizer, The Economist, Huggies, Metinvest, DryNites, OKKO, Raiffeisen Bank Aval, ПриватБанк, British Council, Dell, Молокія, Bitfury, Ласунка, Укртелеком, INGO, Platinum Bank, VEKA, Олейна, BOX Catering, Atlas Weekend, Геркулес

Testimonials

Award-winning Digital Agency

Our work has won advertising industry awards.

UAMASTER also ranks among leading agencies in industry rankings.

Our achievements

Want to create your own award-winning project?

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Get analytics your team can use with confidence. Contact us to review your setup, improve data collection, and build reports and dashboards around your business decisions.