Ranked among the TOP-15 digital agencies worldwide by Clutch four years in a row (2023, 2024, 2025 and 2026).
We work with medium-sized
and large businesses.
Budget
from 10,000 USD per month.
Grow sales through customer acquisition and repeat purchases.
Since 2004, UAMASTER has helped mid-market and enterprise companies turn digital marketing into measurable growth. Performance marketing is a structured approach to acquisition, analytics and conversion optimisation where the goal is not activity, but business outcomes: transactions, qualified leads, calls, sales and repeat purchases. We combine strategy, paid media, SEO, analytics and CRO so every budget decision can be connected to revenue, ROAS and ROMI.
What performance marketing includes
Performance marketing is not one advertising channel. It is a system of tools that work together to create demand, measure outcomes and scale sales without losing control of the budget.
Google AdsSearch, Performance Max, remarketing and campaign optimisation around business goals.Targeted advertisingPaid social campaigns for demand generation, lead acquisition and measurable growth.SEOStrengthen organic demand and reduce dependence on paid traffic over time.Web AnalyticsTrack the path from click to lead, call, sale, revenue and ROMI.A/B TestingTest hypotheses across landing pages, funnels and advertising messages.Retention marketingBring users back, increase repeat purchases and improve customer lifetime value.
Who needs performance marketing most
The performance approach is especially useful when there is a clear business goal, enough data flow and a need to optimise customer acquisition cost continuously.
E-commerceSales, repeat purchases, margin, ROAS and scaling paid campaigns.BanksLeads, applications, product funnels and analytics around lead quality.RetailOnline and offline sales, promotions, seasonality and repeat purchases.HealthcareAppointments, calls, local visibility and control over traffic quality.Real estateLead generation for high-consideration purchases and long sales cycles.IT & SoftwareB2B demand generation, qualified leads, funnel analytics and scalable acquisition.
Proven expertise
We are a Google Partner and Meta Business Partner. These badges confirm our team’s proven expertise in paid media, analytics and campaign optimisation.
Benefits for our customers
Optimising the advertising budget through a data-driven approach
Pay less, get more.
Interactive dashboard with daily statistics.
Track progress between monthly reports with access to current performance data.
Transparent agency fees
We do not take a percentage of the advertising budget. You only pay for the work done.
We combine campaign experience with testing, automation and analysis. Partner resources may include research, training and access to selected product trials, subject to eligibility and availability.
We recommend tools according to your business needs and evaluate their contribution to campaign performance.
Use our experience
22
years
65
countries
965
clients
9500
projects
Testimonials
FAQ
How is performance marketing different from PPC?
PPC is a set of paid advertising tools. Performance marketing is a management approach where paid media, web analytics, CRO, CRM data and business KPIs work as one system. We look beyond clicks or leads: lead quality, sales, repeat purchases, ROAS, ROMI and the real contribution of marketing to business growth matter.
Which KPIs should a CMO use for performance marketing?
A strong performance setup should not stop at CPL or CPA. We help build a KPI tree from board-level metrics such as revenue, ROAS, ROMI, LTV, CAC and repeat purchase rate down to channel, campaign, audience and landing-page metrics. That turns marketing into a managed growth system, not a set of disconnected ad activities.
When does a business need performance marketing instead of just running ads?
If you already have a recurring media budget, several acquisition channels, a CRM or a sales team, but it is still hard to see what actually drives profit, it is time to move to a performance approach. It is especially important when you need to scale sales, reduce acquisition cost, improve lead quality or connect advertising to real business outcomes.
What budget is needed for an effective start?
For this service, we usually work with mid-market and enterprise companies with monthly media budgets from 10,000 USD. Smaller budgets can work, but the priority must be clear: one market, one or two key channels, reliable analytics and a measurable business goal. During a consultation, we can tell you honestly whether it makes sense to start now or prepare analytics, the website or the sales funnel first.
What should be ready before starting?
Ideally, the business already has access to ad accounts, GA4/GTM, CRM or sales data, plus information about margin, average order value, sales cycle and target markets. If some of this is missing, we start with an audit and measurement setup. Without that, performance marketing quickly becomes optimisation by surface-level metrics that may not be connected to profit.
When can we expect the first results?
The first insights usually appear after the audit, analytics review and the first weeks of campaign optimisation. But management decisions need enough data: seasonality, lead quality, sales-team performance, repeat purchases and margin. We do not promise magic growth in a week. We build a system that can be measured, controlled and scaled.
We believe digital marketing should not only attract new customers, but also build better relationships between people and businesses. Our performance approach combines communication strategy, Customer Decision Journey, web analytics and revenue-focused optimisation to balance new customer acquisition, repeat purchases and marketing profitability.
Let’s discuss how performance marketing can grow your sales.