New customers cost more.
Paid media is harder to scale, channels compete for credit and your best-selling categories are not always the most profitable.
Focus: channel priorities, product economics and the cost of acquiring a customer.
For UK online stores and retail brands
Ecommerce digital marketing agency
Grow online sales with product margins and customer value in focus. Connect PPC, SEO, paid social, conversion and retention.
Among the world’s top 15 agenciesClutch · Four consecutive years (2023–2026)
Platform expertise
Google and Meta partner expertise
Google Premier Partner 2026 · Meta Business Partner
Platform-recognised expertise for your paid media. Bring Google Search, Shopping and Meta campaigns into your ecommerce growth plan.
Discuss your ecommerce priorities ↗
Your growth challenge
What is holding back your ecommerce sales?
For a CMO, more traffic is only useful when it helps the business grow. We look at the whole journey from the first click to the next purchase.
Visits do not become orders.
Product pages, checkout friction and measurement gaps can limit the return on the traffic you already buy.
Focus: the purchase journey, conversion barriers and a prioritised improvement plan.
Growth depends on the next ad.
When too few shoppers return, acquisition has to do all the work. Customer data and retention activity need to support the same plan.
Focus: repeat purchases, customer segments and the balance between acquisition and retention.
Selected international projects
Ecommerce marketing case studies
Two examples of how campaign management and the shopping experience work together. Explore the published case studies for the wider context.
Liferia
The challenge: acquire customers for a young beauty subscription business and reduce acquisition costs.
Our work: search and social campaign testing, budget reallocation and a usability audit that led to a simpler order form. Retention remained with the client’s in-house team.
+80%conversion rate after usability recommendations were implemented
2.7×reduction in CAC compared with the start of the campaign
What this illustrates: campaign testing and a simpler checkout can work together to improve acquisition efficiency.
Read the Liferia case study ↗
Kyivlinza
The challenge: sustain online sales growth in a competitive retail category.
Our work: ongoing paid-media optimisation, including Search, Shopping and social campaigns. The retailer also developed its assortment and improved the website experience.
+30.4%transactions
+21%advertising budget in the same comparison
What this illustrates: paid-media optimisation can support growth alongside the retailer’s assortment and website improvements.
Read the Kyivlinza case study ↗Published results from individual projects. Your plan and targets will reflect your market, product economics, budget and starting point.
What we work on
Ecommerce digital marketing services
Connect acquisition, conversion and repeat purchases in one plan. Start with the channel or constraint that matters most, with scope and responsibilities agreed before work begins.
Google Shopping and ecommerce PPC
Your ecommerce PPC agency should connect campaign decisions with product demand, stock, margins and seasonality. We plan Search, Shopping and Performance Max, review product feeds and Merchant Center, then prioritise campaign tests and budget allocation.
You get: a campaign plan, feed priorities and ongoing optimisation against agreed targets.
SEO for ecommerce stores
Work with an ecommerce SEO agency that understands product and category demand. We review site structure, indexability, category and product content, and internal linking, then agree technical and content priorities with your teams.
You get: a prioritised SEO plan, content recommendations and clear implementation responsibilities.
Facebook and Instagram ads for ecommerce
We act as your ecommerce Facebook ads agency for audience and creative testing, product-led campaigns and remarketing, alongside Instagram advertising. Campaign decisions reflect acquisition costs, product economics and the quality of your measurement.
You get: a paid social test plan, creative priorities and regular campaign optimisation.
Ecommerce conversion rate optimisation
Identify what stops visitors buying: unclear product information, navigation problems, mobile friction or a difficult checkout. We use analytics and UX review to prioritise improvements and testing opportunities with your ecommerce team and developers.
You get: a prioritised CRO plan, with the measurement and ownership of each change agreed.
Email marketing and customer retention
Bring in an ecommerce email marketing agency to connect customer segments, campaign messages and relevant triggered emails with repeat-purchase goals. We agree which activity we manage and which stays with your team, then review the contribution of email to retention.
You get: an email and retention plan, testing priorities and agreed measures of repeat purchasing.
Analytics for ecommerce growth
Review ecommerce events, purchase values and channel reporting before using the numbers to allocate budget. Connect advertising, GA4 and available CRM data around revenue, CAC, ROAS and LTV, with margins, returns and attribution limitations considered where data allows.
You get: agreed KPI definitions, measurement priorities and regular performance reviews.
Why UAMASTER
Why choose UAMASTER as your ecommerce agency?
Ecommerce experience since 2004. Connect specialist channel work with the product economics, purchase journey and repeat customers that shape your business.
Scale around product economics
Connect campaign priorities with product margins, acquisition costs, stock and seasonality. Agree how revenue is defined, including VAT, discounts and returns where the data allows, so budget decisions reflect the business context.
Connect acquisition, conversion and retention
Work from a shared set of priorities across PPC, SEO, paid social, the shopping experience and email. UAMASTER can manage one channel or a wider programme, with clear responsibilities alongside your internal team and developers.
Give your team clear commercial visibility
Agree KPI definitions for revenue, CAC, ROAS and customer value. Separate new-customer acquisition from repeat purchases where measurement allows, then use performance reviews to decide what to scale, improve or stop.
Ecommerce experience
Experience with 100+ ecommerce and omnichannel businesses
100+
ecommerce businesses, online stores and omnichannel retailers
From single-brand stores to multi-category and omnichannel retail. The case studies above show how we connect campaign management with the shopping experience.
Selected clients below are from UAMASTER’s wider portfolio, across markets and industries.
Independent recognition
Among the world’s top 15 digital agencies
Four consecutive years — 2023–2026. Explore client feedback alongside the results of our ecommerce projects.
Explore UAMASTER on Clutch ↗
Client perspectives
Our work.
In their words.
Clutch
5.0★★★★★99 reviews ↗
- Quality
- 5.0 / 5
- Schedule
- 5.0 / 5
- Cost
- 4.9 / 5
- Willing to Refer
- 5.0 / 5
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Digital marketing
“The agency has always offered a full analysis of the campaigns and recommendations for further cooperation.”
Epson
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PPC · Display · Video advertising
“We’ve seen incredible results associated with our PPC and display and video campaigns.”
Royal Canin
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PPC · Social media · A/B testing
“The agency impressed us with its professionalism and deep understanding of digital marketing.”
Kantar Ukraine
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Digital marketing · Advertising
“These guys are performance marketing professionals. We are pleased to work with them.”
Darnitsa
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Web development · Digital marketing · PPC
“In advertising campaigns, they always reach the planned metrics, and often exceed them.”
Oschadbank
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Digital marketing
“Their willingness to invest their time in developing our digital capacity goes beyond a regular service provision.”
WWF Ukraine
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Digital strategy · Advertising audit
“All stages were completed on time, and all deadlines were met, ensuring the effectiveness and timeliness of the work.”
Nova Post Business School
Selected client reviews from Clutch.
Profile ratings updated: Sep 21, 2026
Industry recognition
UAMASTER industry awards and recognition
Industry recognition forms part of our agency’s track record, alongside client feedback and the results of individual projects.
Getting started
Your ecommerce marketing roadmap
Know who owns the work, how decisions are made and what happens next. The scope, review schedule and timing are agreed around your team and existing setup.
Goals, roles and ways of working
Discuss your store, markets, margins and growth constraints. Agree your project contact, the specialists needed, responsibilities alongside your team, and the communication and review schedule.
Outcome: a shared brief and a clear division of responsibilities.
Measurement and account handover
Review the relevant accounts, feeds and purchase journey. If you are changing agency, agree account access, ownership, campaign history and the handover sequence before campaign changes begin.
Outcome: a prioritised plan, agreed KPI definitions and an account-access checklist.
Approve the scope, budget and test plan
Agree the work, agency fees, media budget and owners before launch. Coordinate campaigns, website improvements and retention activity with your internal team or existing partners within the agreed scope.
Outcome: a work plan with responsibilities, approval points and review dates.
Review results and decide the next actions
Review performance against the agreed targets. Use findings to propose budget and campaign changes, with decisions and next priorities visible to your team through the agreed approval process.
Outcome: clear findings, budget decisions and priorities for the next period.
Commercial clarity
Ecommerce agency fees.
Media spend explained.
Our agency fee reflects the specialist time spent on your project, rather than a fixed percentage of advertising spend.
Scope the work before you commit.
Discuss the services you need and agree the specialist work, responsibilities, fee basis and commercial terms. Keep scope and budget approvals visible to your team as the project develops.
Keep the media budget visible.
Separate advertising spend from agency fees and any additional development, design or other work. Agree how media-budget changes are approved, so your team can see what is being spent and why.
Plan around your UK business.
Share your current monthly media budget in GBP, your target markets and seasonal priorities. We will use that context to discuss a realistic scope and plan.
Before we talk
Ecommerce marketing FAQs
Is UAMASTER a good fit for our UK online store?
We work with ecommerce and omnichannel businesses, from single-brand stores to retailers with a broad product range. Tell us about your UK audience, other target markets, team and growth challenge. We can support one channel or coordinate a wider ecommerce digital marketing programme, with scope agreed around your needs.
How can we increase ecommerce sales profitably?
Start by identifying the main constraint: customer acquisition, the shopping experience or repeat purchasing. Check which products and customer groups contribute to margin, whether tracking is reliable and where shoppers drop out. We use that assessment to prioritise PPC, SEO, conversion improvements or retention work, rather than increasing advertising spend without a clear plan.
How should we promote an online store in the UK?
Choose channels around your product range, customer demand, margins and budget. Search and Shopping can reach people looking for products; Facebook and Instagram can support discovery and remarketing; SEO builds organic visibility; email supports repeat purchases. We assess your current setup and agree a test plan with measurable goals before deciding which activity to scale.
What does a Google Shopping agency manage?
Google Shopping agency work can include checking your product feed and Merchant Center, planning campaign structure, setting budget priorities and reviewing performance by product or category. We consider Shopping alongside Search and Performance Max, so campaign decisions reflect stock, seasonality and margins. Feed or website changes are assigned to the relevant team within the agreed scope.
What should we look for in a Shopify marketing agency?
Look for clear ownership of campaigns, product feeds, measurement and website changes. UAMASTER reviews your Shopify setup and integrations before proposing the work; our capabilities include Shopify-related analytics and development. The marketing plan can cover paid media, SEO, conversion and retention priorities within the agreed scope. Shopify development and app changes are scoped separately with your team.
Can you work alongside our in-house marketing team?
Yes. We can support a single channel or a wider growth plan. Responsibilities are agreed so your team, UAMASTER and any development partners know who owns campaigns, content, website changes, retention activity and decisions.
What budget do we need?
The right budget depends on your category, margins, target markets and starting point. Share your monthly media budget in GBP and your objectives. We scope agency work separately from advertising spend and confirm the commercial terms before starting. PPC, SEO and email may require different levels of specialist time and media investment.
How will you measure ecommerce marketing performance?
We agree KPI definitions for revenue, CAC, ROAS, conversion rate, repeat purchases and LTV. We clarify whether sales values include VAT, discounts and returns, and distinguish new from returning customers where the data allows. The measurement plan reflects your advertising, analytics and CRM setup. Performance reviews explain attribution limitations and turn findings into agreed next actions.
What happens at the start, and what access will you need?
We clarify your goals, project contacts and responsibilities, then agree the review schedule and access needed. This can include advertising accounts, analytics, product feeds and ecommerce or CRM reports. If you are changing agency, we agree the handover sequence with your team. The review leads to a prioritised plan, KPI definitions and approval points for the work and budget.
Who implements website changes and retention activity?
We agree which UX/CRO, analytics, email, design or development work UAMASTER will handle and which your team or existing partners will implement. You can keep retention in-house, as Liferia did. Campaign management and website or app development are scoped explicitly, so responsibilities and costs remain clear.
Your next step
Let’s plan your ecommerce growth.
Discuss your ecommerce growth priorities.
Share your store, current monthly media budget in GBP and the main challenge you want to solve.
In our first conversation: we will discuss what is holding back growth, where UAMASTER could help, and the scope and information needed for the next step.