Accurate GA4 data for marketing and management decisions
In a study of more than 2,000 business websites, 92% had critical issues with analytics setup and data collection. These issues can distort campaign reporting and the decisions based on it.
*Based on a review of Google Analytics settings across more than 2,000 business websites.
Put your data to work.
Professional GA4 implementation starts with a measurement plan: what decisions the data must support, which conversions matter, how leads or transactions are tracked, and how marketing channels should be evaluated. We configure GA4 and GTM events, conversion tracking, ecommerce data, consent-aware measurement, BigQuery export and dashboards where needed.
Save time with personalised reports
Track user behaviour on the site
Analyse the user journey to conversion in detail
Evaluate how your marketing channels contribute to results
Identify opportunities to improve campaign performance
With a properly configured GA4 setup, your team can see which channels, campaigns and landing pages actually contribute to leads, sales and revenue.
UAMASTER works as a GA4 agency for marketing teams that need trustworthy data. We audit the current setup, fix broken events, configure GTM, connect advertising platforms, build ecommerce or lead tracking and prepare reports for CMO-level decisions.
For UK businesses, this is especially important when paid media, SEO, CRM and sales data need to be connected into one clear performance view.
End-to-end analytics connects GA4, advertising platforms, CRM, call tracking and sales data where the infrastructure allows it. This helps marketing leaders evaluate not only sessions and form submissions, but lead quality, revenue, CAC, ROAS, ROMI and the real contribution of each channel.
Review your analytics setup and receive prioritised recommendations with an implementation brief.
GA4 and Google Tag Manager setup, event measurement, and reporting. Additional tools can include Hotjar, Plerdy, Looker Studio, and Power BI.
We configure GA4 ecommerce tracking, key events, conversion paths, CRM integrations, custom reports and data visualisation. Typical tools include Google Analytics 4, GTM, BigQuery, Looker Studio, Power BI and additional behavioural analytics where useful.
App measurement, events, and reporting using tools such as Firebase, Google Analytics, Amplitude, AppsFlyer, and Looker Studio.
Bring sales, traffic, and advertising data into a connected reporting system built around your business questions.
Clear reports and interactive dashboards in Looker Studio and Power BI.
Our web analytics team works with GA4, Google Tag Manager, BigQuery, Looker Studio, Power BI, CRM data and advertising platforms. The goal is not to collect every possible metric, but to build a measurement system that supports budget decisions, campaign optimisation and business growth.
Use our experience
22
years
65
countries
965
clients
9500
projects
Recognised by our clients and industry experts.
Our achievements
GA4 helps your team understand website and app activity through event-based reporting. You can explore customer journeys, measure important actions, and review how acquisition channels contribute to results.
We configure reports and integrations, including Google Ads, around your goals. This helps inform decisions about paid search and display campaigns as well as other channels.
We also explain data quality, consent, and attribution limitations so your team can interpret the reports appropriately.
Events describe actions on your website or app. GA4 collects some automatically, while enhanced measurement can capture additional website interactions when enabled.
We use recommended events for standard actions such as purchases and add-to-cart activity. When no standard event fits, we define a custom event. Each event is tested to confirm that it captures the intended action and parameters without duplication.
We review your Shopify store, existing integrations, and measurement requirements before choosing the setup. Shopify’s Google & YouTube channel supports connecting a GA4 property.
We then validate ecommerce events and purchase values, check for duplicate tracking, and configure any additional measurement your business needs. The implementation should fit your current Shopify setup, rather than rely on outdated checkout-page code.
