Launching a brand or product
We plan advertising around your launch: audience, message and campaign timing. Media activity aligns with the product reaching retail shelves.
For food and non-food brands in the UK
Digital marketing for FMCG brands
Launch products, build brand awareness and support sales. Connect strategy, advertising and analytics for retail and online channels.
Discuss your brand’s objectives ↗Among the world’s top 15 digital agenciesClutch · Four consecutive years (2023–2026)
Proven expertise
World-class digital marketing
Google Premier Partner 2026 · Meta Business Partner
Clutch ranks us among the world’s top 15 digital agencies for four consecutive years — 2023–2026.
Since 2004, we have helped international and Ukrainian FMCG brands market their products. We combine category knowledge with experience in advertising, research and analytics.
We manage budgets
from 10,000 GBP to 10,000,000 GBP / month
From business objectives to the media plan
How digital marketing helps your FMCG brand grow
We start with your brand’s objectives, category and product availability. Then we select the advertising channels and formats.
Brand awareness and consideration
We plan reach and frequency to help buyers remember your brand and consider it when choosing what to buy.
Reaching new buyers
We identify promising audiences and new purchase occasions. We test which messages and creative attract their attention.
Promotions and seasonal campaigns
We align media activity with seasonal demand, promotions and retailers’ offers. We decide when and where to increase advertising support.
Supporting retail sales
We target regions and sales channels where people can find your products. We account for your range and stock availability.
Making informed budget decisions
We define each channel’s role and performance measures. Campaign results inform where to invest in the next campaign wave.
Campaign results
FMCG marketing case studies
Campaigns for dairy brand Bilo and pet food manufacturer Royal Canin: reach, brand awareness and growth in branded search.
Royal Canin
Challenge: improve ad recall for premium cat and kitten food among target audiences.
Our work: YouTube, Facebook and Instagram; creative testing and Brand Lift research.
+51.4%ad recall
+117.8%branded search queries
Brand outcome: people remembered the advertising better, and branded search queries increased. The campaign reached more than 3 million people.
Read the Royal Canin case study ↗
Bilo
Challenge: support Bilo cheese sales by improving brand awareness in a competitive consumer goods category.
Our work: two campaign waves across DV360, YouTube, GDN and Meta. We managed reach and frequency and optimised audiences, channels and creative.
73%target audience reach
+38.2%brand awareness across the total audience
Brand outcome: awareness among the online audience increased by 48.7%. The campaign was shortlisted for X-RAY Campaign of the Year.
Read the Bilo case study ↗Integrated FMCG marketing
Strategy, media and creative for food and non-food brands
We account for how people choose and buy products in each category. That informs the messages, channels and campaign plan.
Food brands: purchase occasions
We consider when and why people buy the product, and how seasonality and assortment influence their choice. We agree which products and messages to promote in each campaign wave.
Non-food brands: benefits and trust
We show the product’s benefits and how to use it. We consider repeat purchase cycles and promotions, choosing messages that reflect your brand positioning.
Services for your brand
Digital marketing strategy
We develop a 12–24 month plan covering objectives, audiences, channels, budget and KPIs. We use it to plan campaigns and update the strategy as results emerge.
Media planning and advertising campaigns
We select suitable Google, YouTube, Meta and other advertising tools. We plan audiences, reach, frequency and budgets, then launch and optimise campaigns.
Creative and message testing
We adapt assets to advertising formats and test messages. We can work with your existing creative; new production is agreed separately.
Analytics and econometric modelling
We analyse advertising alongside sales data. Where the data is sufficient, we use econometric models to assess advertising’s contribution to retail sales.
Brand websites and campaign landing pages
We build company websites and campaign pages that help people learn about your product, join a promotion or move towards a purchase.
Promotions and buyer engagement
We develop online contests and promotions to engage buyers. We agree participation terms, assets, team responsibilities and measures of success.
We select the team and services around your objectives. SEO, email marketing, UX, design and development can be added where needed. Scope and responsibilities are agreed before work begins.
Brand Awareness Research
Brand research at no separate charge
We assess how advertising changes brand perceptions. We agree what to measure and the comparison to use, so the findings can guide your next campaign.
Brand awareness
We measure whether buyers know your brand and how awareness changes after the campaign.
Brand perceptions and purchase intent
We research attitudes towards the brand, purchase intent and other agreed measures.
Decisions for the next campaign
We identify which messages, creative and channels to use next.
UAMASTER clients receive research into key brand measures at no separate charge. We agree the methodology, sample, measures and research stages in advance. Research through an advertising platform depends on its requirements and tool availability.
Media, brand and business outcomes
How we measure FMCG advertising effectiveness
We agree KPIs and data sources before launch. Reporting helps your CMO assess results and decide how to allocate the next campaign’s budget.
01 · Media
Quality of audience contact
Reach, frequency, ad viewability, video views and cost of reaching the audience.
What we assess: whether the campaign reaches the right audience, and which channels and creative work best.
02 · Brand
Changes in brand perceptions
Awareness, ad recall, attitudes towards the brand and purchase intent, using an agreed methodology.
What we assess: whether buyers know the brand better and are more willing to choose it.
03 · Business
Retail and online sales
Sales to end buyers (sell-out): changes by SKU, region and retailer, where the data is available.
What we assess: how sales change during the campaign and what contribution from advertising the data can support.
Accounting for other influences on sales
Price, promotions, seasonality and product availability also influence sales. We account for them in our analysis. Where data is sufficient, we can use econometric models or studies with a control group.
If retailer sales data is unavailable, we assess reach and brand impact. For your own online store, we analyse purchases and advertising returns separately.
Clear ways of working
How we work with your brand’s marketing team
From the first brief to the results report, we agree a plan and keep your team informed.
- 01Brief and data
We discuss the brand, category, markets, distribution, promotional calendar and objectives. We identify available data and constraints. For the UK, we align the campaign with retailer distribution, promotional calendars and regional product availability.
- 02Strategy, KPIs and budget
We define audiences, messages, channel roles and measurement. We agree the media plan, cost breakdown and responsibilities.
- 03Creative, tracking and launch
We review assets and analytics, agree adaptations, and set up and launch campaigns.
- 04Optimisation and reporting
We analyse results, test hypotheses and refine campaigns. Reports compare performance with KPIs, explain changes and recommend what to scale, adjust or test in the next wave.
We work alongside your marketing and trade marketing teams and creative agency. We agree who supplies assets, approves changes and provides reporting data.
International companies and Ukrainian brands
International and Ukrainian FMCG brands trust us
Bunge / Oleina · Coca-Cola · Greenfield · Jardin · Kimberly-Clark / Huggies, Kotex · Royal Canin
Bilo, Hercules, Lasunka, Molendam, Molokia, Miastoria, Try Vedmedi and others.
UAMASTER clients
Our experience spans FMCG and other sectors. Below is a selection of UAMASTER clients.
Client perspectives
Our work.
In their words.
Clutch
5.0★★★★★99 reviews ↗
- Quality
- 5.0 / 5
- Schedule
- 5.0 / 5
- Cost
- 4.9 / 5
- Willing to Refer
- 5.0 / 5
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Digital marketing
“The agency has always offered a full analysis of the campaigns and recommendations for further cooperation.”
Epson
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PPC · Display · Video advertising
“We’ve seen incredible results associated with our PPC and display and video campaigns.”
Royal Canin
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PPC · Social media · A/B testing
“The agency impressed us with its professionalism and deep understanding of digital marketing.”
Kantar Ukraine
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Digital marketing · Advertising
“These guys are performance marketing professionals. We are pleased to work with them.”
Darnitsa
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Web development · Digital marketing · PPC
“In advertising campaigns, they always reach the planned metrics, and often exceed them.”
Oschadbank
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Digital marketing
“Their willingness to invest their time in developing our digital capacity goes beyond a regular service provision.”
WWF Ukraine
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Digital strategy · Advertising audit
“All stages were completed on time, and all deadlines were met, ensuring the effectiveness and timeliness of the work.”
Nova Post Business School
Selected client reviews from Clutch.
Profile ratings updated: Sep 21, 2026
No mandatory service packages
Advertising budgets and transparent agency fees
Choose a specific service or an integrated programme. Additional work and its cost are agreed with you.
Media budgets aligned with your objectives
We recommend budgets based on your category, markets, audiences, objectives and campaign duration. We allocate spend around each channel’s role.
Paying for specialist work
Agency fees reflect specialist time and the agreed scope. They are not tied to a fixed percentage of advertising spend.
A clear cost breakdown
We separate media costs, agency fees, creative production and development. If the scope changes, we agree an updated cost breakdown.
We manage budgets from 10,000 GBP to 10,000,000 GBP / month. For your brand, we recommend media spend around your objectives, markets and measurement needs. Agency fees are paid separately.
Tell us about your brand, markets and planned budget in GBP or your advertising account currency. We will recommend the services and performance measures your project needs.
Before we start
Your questions about FMCG advertising
How do you measure results when people buy in supermarkets?
We agree the available data sources before starting. Where sell-out data by region, retailer or product is available, we analyse it alongside prices, promotions, seasonality and distribution. How we assess advertising’s contribution depends on data quality and campaign scale.
What can you measure without retail sales data?
Reach, frequency, audience contact quality and agreed brand measures: awareness, ad recall, brand perceptions and purchase intent. We explain in advance what conclusions those measures can support.
What data do you need from an FMCG brand?
We start with your objectives, audience, product range, sales regions and channels, promotional calendar, creative and previous campaign results. To assess sales impact, we separately agree which data and time period are needed.
How do you plan a new product launch?
We clarify the product’s role in your range, benefits, audience and availability. We plan campaign phases, advertising formats, message tests and KPIs. Media timing aligns with the product reaching retailers.
Can you work with our creative agency?
Yes. We can use existing assets and adapt them to advertising formats. We agree team roles, approval processes and responsibilities for creative production and testing.
Can video advertising work for FMCG products?
Yes. Video can explain product benefits, demonstrate usage and build brand awareness. We select suitable YouTube, Facebook, Instagram and other formats, with video production and adaptation costs included in the cost breakdown.
What does Brand Awareness Research include?
We measure awareness, brand perceptions, purchase intent and other agreed indicators. UAMASTER clients receive the research at no separate charge. We agree methodology, sample and stages before starting. Advertising platform research tools depend on their availability and requirements.
What budget does FMCG marketing need?
The budget depends on the objective, category, markets, reach, duration and measurement approach. Proposals separate media spend, agency fees and creative production. Share your objectives and budget expectations, and we will recommend a plan that accounts for them.
How soon can we assess campaign effectiveness?
We analyse reach and other advertising measures once sufficient data has accumulated. Assessing changes in awareness or sales requires an agreed methodology and observation period. We set the timeframe before launch, accounting for purchase cycles and seasonality.
Can we commission a single service?
Yes. You can start with strategy, an advertising campaign, an analytics audit or research. We can bring in additional specialists as needed. We agree scope, responsibilities and costs with you.
How do you account for promotions and product availability?
Before launch, we confirm which products to promote, where they are sold and what promotions are planned. We align advertising regions and timing with distribution. We adjust campaigns if products are unavailable or promotional terms change.
Industry recognition
UAMASTER industry awards
Recognition for our work in strategy, creative and digital marketing.
Start with your brand’s objectives
Let’s discuss your FMCG brand’s marketing
Tell us about the brand and your campaign objective. In our first conversation, we will discuss your product range, distribution and available data. We will identify where to start and what we need to propose scope, KPIs and costs.
A short description of your objectives and a link to your brand website is enough to start. We can discuss budget expectations during the conversation.