Negative coverage ranks prominently
A review, article or discussion may be the first thing customers see. We identify the searches and sources that pose the biggest risk and where your business needs to respond.
For medium-sized and large businesses
SERM services for Google search reputation
Find out what customers see when they search for your brand. We audit search results, help manage reviews and improve the visibility of reliable information through SEO and PR.
Google Premier Partner 2026 · Meta Business Partner
Among the world’s top 15 digital agenciesClutch · Four consecutive years (2023–2026)
When your reputation in Google shapes customer decisions
Reliable information is hard to find
Your site, profiles and independent coverage should show customers who you are, what you offer and why they can trust you.
A product launch or market entry
We check what appears for new branded searches, which pages to prepare and how to monitor the response.
A reputation crisis
We separate the underlying issue from how it appears in search and coordinate the response with your customer service, PR, SEO and legal teams.
What our SERM services include
Search engine reputation management (SERM) focuses on what people find about a business or individual when checking their reputation. For businesses in the UK, we start with Google searches customers make before buying or getting in touch.
Search reputation audit
We review brand names, spelling variants and searches for reviews. For agreed queries and locations, we record URLs, rankings, sentiment and sources in the top ten.
Strategy and priorities
We identify what to fix on your own channels, where to respond or update information, what to publish and who owns each action.
Reviews and profiles
We help draft responses, update relevant profiles and flag recurring complaints to the team that can resolve the underlying issue.
Content, PR and SEO
We develop material that answers real customer questions, agree publication channels, improve your pages and strengthen the visibility of relevant coverage.
Requests to platforms
Where grounds exist, we help prepare reports about content that may breach platform rules. We coordinate legal questions with your team.
Monitoring and monthly reporting
We compare current results with the baseline, explain changes, show completed work and agree next steps.
What you see in your reputation report
Starting position
Tracked queries and locations, URLs and rankings, result sentiment and priority risks.
Monthly changes
Which pages appeared, disappeared or moved, what the team did and what to focus on next.
We compare results under consistent conditions and assess both ranking and what each result tells potential customers.
How we work with you
Diagnosis
We establish what customers see, which sources concern you and who owns the response.
Plan and estimate
We agree priorities, scope, roles and metrics. Cost depends on the brands and markets involved, the search results and the need for content or external publications.
Implementation
We work on agreed pages, profiles and materials. We clear public responses and communications with your team.
Review
Each month we show what changed and refine the plan. Timing depends on the search results, access to platforms and reindexing.
UAMASTER’s experience in reputation management
UAMASTER has offered SERM services since 2008 and has delivered projects in eight countries. We bring together SEO, content, PR and search measurement.
For work beyond SERM, explore our SEO services or our digital marketing audit.
UAMASTER experience
Trusted by international brands
We work with companies of different sizes and business models.
Client perspectives
Our work.
In their words.
Clutch
5.0★★★★★99 reviews ↗
- Quality
- 5.0 / 5
- Schedule
- 5.0 / 5
- Cost
- 4.9 / 5
- Willing to Refer
- 5.0 / 5
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Digital marketing
“The agency has always offered a full analysis of the campaigns and recommendations for further cooperation.”
Epson
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PPC · Display · Video advertising
“We’ve seen incredible results associated with our PPC and display and video campaigns.”
Royal Canin
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PPC · Social media · A/B testing
“The agency impressed us with its professionalism and deep understanding of digital marketing.”
Kantar Ukraine
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Digital marketing · Advertising
“These guys are performance marketing professionals. We are pleased to work with them.”
Darnitsa
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Web development · Digital marketing · PPC
“In advertising campaigns, they always reach the planned metrics, and often exceed them.”
Oschadbank
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Digital marketing
“Their willingness to invest their time in developing our digital capacity goes beyond a regular service provision.”
WWF Ukraine
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Digital strategy · Advertising audit
“All stages were completed on time, and all deadlines were met, ensuring the effectiveness and timeliness of the work.”
Nova Post Business School
Selected client reviews from Clutch.
Profile ratings updated: Sep 21, 2026
International recognition
UAMASTER awards and recognition
Frequently asked questions about SERM
How does SERM differ from SEO and ORM?
SEO improves search visibility. SERM focuses on what sources people find when they check a reputation. Online reputation management (ORM) is broader and covers social media, communities and review platforms.
Can a negative Google review be removed?
Google assesses reports under its policies. When a review describes a real experience, the priority is usually to respond, resolve the issue and update information for customers.
How much do SERM services cost?
We estimate the work after reviewing the queries, regions, sources and tasks involved. We agree any external publication costs separately.
When will we see the first changes?
The audit establishes a baseline. Changes may become visible after sources are updated and reindexed. We agree review points after diagnosis.
Can we request a standalone SERM audit?
Yes. We can agree queries and sources to track, document risks and set priorities for your team.
Do you work with personal brands?
Yes. We review name searches, spelling variants and the contexts in which customers, partners or employers look someone up.
Start with what customers see in Google
Tell us the brand, priority market and any searches or material that concern you. We’ll discuss the situation and suggest where to start.
Discuss SERM ↗