+25,8%
Ad Recall
+17,3%
Brand Favourability
HIPP - Brand Awareness Campaign
Client
HiPP is a world-renowned manufacturer of organic baby food, providing quality and trust to families around the world for over 100 years.
HiPP aimed to solidify its status as the number one brand in the organic baby food category and strengthen the emotional connection with parents through modern digital channels.
At the time of reaching out to UAMASTER, HiPP was already a well-known brand among parents in Ukraine. However, growing competition in the baby food market required new approaches to communication in order to retain its audience and attract new customers.
HiPP aimed not only to increase brand awareness but also to enhance the emotional impact of its advertising messages, achieving high Ad Recall and Brand Favourability metrics.
Background
Task
- Increase the recall of advertising materials among parents with children under 3 years old.
- Strengthen the positive perception of the brand among the target audience.
- Explain the value of organic baby food in a category where price often influences the decision.
- Compete for attention on social media and YouTube against brands with substantial advertising budgets.
Challenge
- Video creative that connected emotionally with parents and emphasized organic quality.
- Ad delivery focused on people actively looking for baby food.
- Retargeting to reconnect with parents who had shown interest.
Focus
Results
The campaign delivered:
- A 25.8% increase in ad recall.
- A 17.3% increase in brand favourability.
- More than 2.5 million audience contacts across YouTube and social media.
- Video creative improvements informed by A/B testing.
Ready to move your business forward?