Unitfab — Performance Campaign
Client
Unitfab is a next-generation real estate manufacturer. The company produces modular homes at a factory rather than building them on-site — a process that eliminates weather-related delays, guarantees a 10-year operational warranty, and delivers fully move-in-ready homes complete with finishes and utilities. The product serves both private clients and the hospitality sector.
When Unitfab approached UAMASTER in March 2024, the company was operating in a market defined by long decision cycles and broad competition — not just with other modular home producers, but with traditional construction and the secondary real estate market.
Communicating a technically complex product to a buyer audience conditioned by conventional property choices required a clear performance strategy from day one.
Background
Challenge
Analytics were broken. Organic and paid traffic could not be separated, which made optimization effectively impossible — the team had no reliable signal to work from.
On top of that, real estate carries one of the longest purchase decision cycles in any vertical, meaning every touchpoint had to earn trust before it could generate a lead.
Drive consistent lead flow to keep the factory loaded — while bringing the cost per lead down to a level that makes the economics work.
Task
Solution
The first step was fixing the foundation. We configured GA4 to correctly separate organic and paid traffic, establishing a clean data baseline.
Only then did we scale advertising activity across Google Search, Performance Max, and Google Display Network — continuously optimizing toward lower cost per lead and higher conversion efficiency.
Over the course of the collaboration, we increased the budget by 77% — but conversions grew by 151%.
For every 1% increase in budget, we got 2% more conversions.
Results
KPI Summary: 2024 vs 2025
+151%
conversions
+77%
budget
-36%
cost per lead
+198%
conversion rate
Industry & Digital Tools
Industry:
Digital Tools:
- Google Analytics
- Google Ads
- Google Search
- Google Display Network
- Performance Max
- Other tools
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