Unitfab — Performance Campaign

Client

Unitfab manufactures modular homes in a factory and assembles them on-site. This approach reduces exposure to weather-related delays. Homes come with finishes, utilities and a 10-year warranty, serving both private buyers and the hospitality sector.

Unitfab approached UAMASTER in March 2024. The company faced long buying cycles and competition from other modular home manufacturers, traditional construction and existing homes.

Many prospective buyers were more familiar with conventional homes than modular construction. The campaign needed to explain the product, address their concerns and build confidence in the purchase.

Background

Challenge

The existing analytics setup did not clearly distinguish paid traffic from organic traffic, making campaign performance difficult to assess. With a long buying cycle, Unitfab also needed to understand how different interactions contributed to enquiries.

Generate a consistent flow of qualified leads to support factory capacity, while reducing cost per lead to a commercially viable level.

Task

Solution

The first step was fixing the foundation. We configured GA4 to correctly separate organic and paid traffic, establishing a clean data baseline.

Only then did we scale advertising activity across Google Search, Performance Max, and Google Display Network — continuously optimising toward lower cost per lead and higher conversion efficiency.

Advertising spend increased by 77%, while conversions increased by 151%. Conversions therefore grew faster than spend over the comparison period.