EpicentrK Back To School Promo
Background
EpicentrK is a leading Ukrainian home improvement retail chain with a broad range of products.
Task
Develop a back-to-school campaign concept that would work across digital, television, outdoor advertising, and other channels.
Solution
We positioned EpicentrK as a place to shop for school supplies and much more. The campaign highlighted the convenience of finding school essentials alongside products for the rest of the household.
Idea
The concept, “Beyond School,” showed that a back-to-school shopping trip could cover more than the school checklist. The visuals and copy connected school essentials with the wider selection available at EpicentrK.
Commercial video
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