UAMASTER digital agency
UAMASTER digital agency

HIPP - Brand Awareness Campaign

Client

HiPP is a world-renowned manufacturer of organic baby food, providing quality and trust to families around the world for over 100 years.

HiPP aimed to solidify its status as the number one brand in the organic baby food category and strengthen the emotional connection with parents through modern digital channels.

At the time of reaching out to UAMASTER, HiPP was already a well-known brand among parents in Ukraine. However, growing competition in the baby food market required new approaches to communication in order to retain its audience and attract new customers.

HiPP aimed not only to increase brand awareness but also to enhance the emotional impact of its advertising messages, achieving high Ad Recall and Brand Favorability metrics.

Background

Task

  • Increase the recall of advertising materials among parents with children under 3 years old.
  • Strengthen the positive perception of the brand among the target audience.
  • Challenges in emotional positioning: conveying the value of an organic product in a sector where key decision-making factors are often price-based.
  • Competition for audience attention on social media and YouTube, especially among brands with high advertising budgets.

Challenge

Solution

UAMASTER developed and implemented a comprehensive video campaign based on audience data and best practices for video advertising, audience segmentation, and creative testing. The tools used included:

  • Effective video communication with an emotional focus on the organic quality of the products.
  • Optimization of ad delivery to reach an active audience actively searching for baby food.
  • Utilization of retargeting to reconnect with parents who have shown interest.

Focus

Results

As a result of the campaign, HiPP achieved impressive market outcomes:

  • +25.8% increase in ad recall.
  • +17.3% growth in brand favorability.
  • Over 2.5 million contacts with the target audience via YouTube and social media.
  • Improved video creative effectiveness through A/B testing data.

+25,8%

Ad Recall

+17,3%

Brand Favorability

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