Samsung & Monatic website developmment
Client
Samsung is one of the world’s leading technology manufacturers, which sought to attract the attention of a young audience with its new Galaxy A7 smartphone.
Task
To develop a bright and emotional website that will attract the attention of young people to the Galaxy A7 as a technological smartphone with a powerful camera and great sound at an affordable price.
Idea
Cooperation with a star
Monatik, a famous singer and dancer popular among young people, was invited to embody the emotional component of the campaign.
Site interactivity A functionality was developed that allowed each user to “dance with Monatik.” Visitors could choose and combine individual movements of the singer, creating their own unique dance.
Site interactivity A functionality was developed that allowed each user to “dance with Monatik.” Visitors could choose and combine individual movements of the singer, creating their own unique dance.
Solution
Gamification
After creating a dance, users were given the opportunity to upload the video to Facebook and automatically become participants in the draw for a Samsung Galaxy A7 smartphone.
WOW-effect The site was distinguished by its bright design, dynamic animation and integrated musical accompaniment by Monatik, which provided an unrivaled user experience.
WOW-effect The site was distinguished by its bright design, dynamic animation and integrated musical accompaniment by Monatik, which provided an unrivaled user experience.
Services & Tools
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