EpicentrK Back to school promo
Background
EpicentrK, a prominent home improvement hypermarket chain in Ukraine, stands as an industry pioneer, introducing hardware stores and maintaining a steadfast leadership position in the market.
Task
Our challenge was to conceive a compelling concept for a back-to-school advertising campaign that seamlessly integrated across various media channels, including the internet, television, outdoor advertising, and more.
Solution
We developed a creative strategy that showcased EpicentrK as a one-stop destination not only for school supplies but also for a diverse range of product categories.
Our approach aimed to emphasize the convenience of shopping for school necessities alongside an extensive array of other merchandise within the EpicentrK stores.
Idea
Our concept revolved around the theme “Beyond School.” We highlighted the idea that EpicentrK isn’t just about school essentials but encompasses a wide spectrum of products.
Through visually engaging graphics and messaging, we conveyed the message that while preparing for school, customers could also explore and purchase various other items available at EpicentrK, making it the ultimate shopping destination for diverse needs.
Commercial video
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