Skip to content
UAMASTER
  • Solutions
    • Digital strategy
    • Digital marketing audit
    • Brandformance
    • Performance marketing
    • Brand Awareness
    • App Promotion & ASO
    • Global expansion
    • All solutions
  • Industries
    • E-commerce
    • Retail
    • Banks
    • FMCG
    • Automotive
    • Medicine
    • Pharma
    • Real estate
    • All industry solutions
  • Digital Tools
    • PPC Management
    • Google Ads
    • Instagram Ads
    • Video Ads
    • SEO
    • Web Analytics
    • SERM
    • Website Development
    • All digital tools
  • About us
    • About agency
    • Manifesto
    • Clients
    • Projects
    • Team
    • Free consultation
    • Digital Advertising School
    • Blog
  • Vacancies
  • Contacts
  • Solutions
    • Digital strategy
    • Digital marketing audit
    • Brandformance
    • Performance marketing
    • Brand Awareness
    • App Promotion & ASO
    • Global expansion
    • All solutions
  • Industries
    • E-commerce
    • Retail
    • Banks
    • FMCG
    • Automotive
    • Medicine
    • Pharma
    • Real estate
    • All industry solutions
  • Digital Tools
    • PPC Management
    • Google Ads
    • Instagram Ads
    • Video Ads
    • SEO
    • Web Analytics
    • SERM
    • Website Development
    • All digital tools
  • About us
    • About agency
    • Manifesto
    • Clients
    • Projects
    • Team
    • Free consultation
    • Digital Advertising School
    • Blog
  • Vacancies
  • Contacts
+38 044 300 28 11
  1. All Countries / Regions
  2. Asia Pacific
  3. Europe
  4. North America
  • Belgium
    • English
    • Français
  • Kazakhstan
    • Russian
  • Ukraine
    • English
    • Ukrainian
  • United Kingdom & Ireland
    • English
  • United States
    • English
  • Kazakhstan
    • Russian
  • Belgium
    • English
    • Français
  • Ukraine
    • English
    • Ukrainian
  • United Kingdom & Ireland
    • English
  • United States
    • English
+38 044 300 28 11

For medium-sized and large businesses

Digital marketing for postal operators and delivery services

Acquire business customers and private senders, encourage repeat use and understand how advertising contributes to business growth.

Discuss your marketing ↗

Google Premier Partner 2026 · Meta Business Partner

/Among the world’s top 15 digital agenciesClutch · Four consecutive years (2023–2026)
Years
22
Countries
65
Clients
965
Projects
9500

Experience in your industry

We have worked with Nova Post and Meest

We understand a sector where brand development, business customer acquisition and the choices of private senders all matter.

Nova Post — UAMASTER client experience

Nova Post

Meest — UAMASTER client experience

Meest

We have been in business since 2004. We have experience working with leading postal and logistics companies. This experience helps us account for different audiences, delivery routes and the journey from the first enquiry to regular use of a service.

From business goals to a plan

What does your delivery service need to improve?

We build a plan around your goals. Start with a specific priority or combine several marketing channels.

01

You need more active business customers

Enquiries and new accounts are only the beginning. What matters is attracting customers who start shipping and continue using your service.

B2B customer acquisition ↓
02

Private customers use your service only once

We work on the first experience, repeat shipments and reactivating customers who have stopped using your service.

B2C acquisition and retention ↓
03

You are launching a service or an international route

We combine a clear value proposition, brand awareness and campaigns that encourage a specific action.

Brand and demand ↓
04

Advertising conversions do not explain business results

We connect advertising with available data on active customers, shipments and revenue.

Measuring business outcomes ↓

Two paths to growth

B2B and B2C: different journeys to an active customer

Postal operators serve different audiences with different acquisition economics. We define the offers, customer journeys, campaigns and success metrics for B2B and B2C separately.

B2B · business senders

Business customer acquisition for delivery services

Online retailers, marketplace sellers and other businesses with regular shipments. We identify priority segments by their needs, delivery routes and potential use of the service.

  • Offers and landing pages for different business segments.
  • Enquiries, account registrations and requests for commercial terms.
  • Handover to sales and analysis of the journey to the first shipment.
  • Developing regular use and reactivating inactive customers.

Enquiry or registration → onboarding → first shipment → regular business

A contract, a conversation with an account manager or self-service signup: we work with your actual service model.

B2C · private customers

Marketing postal and courier services to private customers

We help explain when and why to choose your service: sending a parcel, arranging an international delivery or using another specific service.

  • Acquiring new parcel senders and international delivery customers.
  • A clear journey from advertising to the first meaningful transaction.
  • Encouraging repeat use of the service.
  • Promoting your app and its useful features, where available.

Discovering the service → first meaningful transaction → repeat use → brand preference

Senders, recipients and shoppers buying from overseas stores may have different motivations. We adapt campaigns and messages to each audience.

Proven expertise

World-class digital marketing

Google Premier Partner 2026 · Meta Business Partner

Clutch has ranked us among the world’s top 15 digital agencies for four consecutive years: 2023–2026.

Our approach is reflected in our descriptor, performance marketing engineers. We combine creative work with media planning, web analytics and careful calculations. Advertising should make sense to customers and support agreed business metrics.

UAMASTER has been a Google Partner since 2010. We combine logistics sector experience with expertise in advertising platforms, SEO, analytics and customer journey optimisation.

Clutch: Top Digital Marketing Company 2023–2026Google Premier Partner 2026 and Meta Business Partner

UAMASTER experience

International and Ukrainian companies trust us

We work with different business models, from digital services to major brands.

UAMASTER clientsMolendam, abbott, UKRSIBBANK, Дарниця, Samsung, Tefal, Epson, Cisco, Microsoft, The Economist, Сільпо, Coca-Cola, INTERTOP, Біло, Royal Canin, Епіцентр, АЙЛАЗ, Rowenta, ISIDA, FLYUIA, Le Silpo, Сушия, Gedeon Richter, iSpace.ua, oleyna, HiPP, Укртелеком, Liga.net, Pfizer, Scania, Huggies, Metinvest, DryNites, OKKO, Raiffeisen Bank Aval, ПриватБанк, British Council, Dell, Молокія, Bitfury, Ласунка, Стандарт Девелопмент, Platinum Bank, INGO, VEKA, BOX Catering, Atlas Weekend, Геркулес

Client perspectives

Our work.
In their words.

Clutch
5.0★★★★★99 reviews ↗
Quality
5.0 / 5
Schedule
5.0 / 5
Cost
4.9 / 5
Willing to Refer
5.0 / 5
  • 5.0 ★★★★★✓ Verified on Clutch

    Digital marketing

    “The agency has always offered a full analysis of the campaigns and recommendations for further cooperation.”

    Epson

    Read on Clutch ↗Jul 8, 2019
  • 5.0 ★★★★★✓ Verified on Clutch

    PPC · Display · Video advertising

    “We’ve seen incredible results associated with our PPC and display and video campaigns.”

    Royal Canin

    Read on Clutch ↗Jun 5, 2019
  • 5.0 ★★★★★✓ Verified on Clutch

    PPC · Social media · A/B testing

    “The agency impressed us with its professionalism and deep understanding of digital marketing.”

    Kantar Ukraine

    Read on Clutch ↗Feb 27, 2025
  • 5.0 ★★★★★✓ Verified on Clutch

    Digital marketing · Advertising

    “These guys are performance marketing professionals. We are pleased to work with them.”

    Darnitsa

    Read on Clutch ↗May 17, 2022
  • 5.0 ★★★★★

    Web development · Digital marketing · PPC

    “In advertising campaigns, they always reach the planned metrics, and often exceed them.”

    Oschadbank

    Read on Clutch ↗May 18, 2022
  • 5.0 ★★★★★✓ Verified on Clutch

    Digital marketing

    “Their willingness to invest their time in developing our digital capacity goes beyond a regular service provision.”

    WWF Ukraine

    Read on Clutch ↗Nov 25, 2020
  • 5.0 ★★★★★

    Digital strategy · Advertising audit

    “All stages were completed on time, and all deadlines were met, ensuring the effectiveness and timeliness of the work.”

    Nova Post Business School

    Read on Clutch ↗Nov 28, 2024

Selected client reviews from Clutch.
Profile ratings updated: Sep 21, 2026

A complete programme or a specific priority

Digital marketing services for postal and delivery operators

We define the team and scope around your goals. Your marketing department can get support in a specific area or involve UAMASTER in a broader marketing programme.

01

Strategy and media planning

We define the roles of B2B and B2C, priority services and routes, audiences and metrics. We build a plan for an agreed horizon, including 12–24 months where appropriate, and review tactics regularly.

Digital strategy development ↗
02

Google Ads and SEO

We address search demand for specific services. Campaigns and landing pages reflect your offer, service geography and operational capabilities.

Google Ads management ↗SEO services ↗
03

Brandformance and advertising communications

We combine brand development with campaigns that drive action. We choose messages, creative and channels for each audience and service. Video, interactive formats and promotional offers support the agreed goals.

Brandformance marketing ↗
04

Web analytics and UX/CRO

We review the journey from advertising to an order: the offer, forms, price calculator, customer account or app. We identify drop-offs and prioritise hypotheses for improving conversion.

Web analytics setup ↗
05

Retention and repeat use

We segment customers using available data and agreed goals. We plan relevant communications after the first transaction, to encourage activity and reactivate inactive customers.

Email marketing and customer retention ↗
06

Mobile app marketing

We combine app promotion and app store optimisation (ASO). We assess the journey from installation to a meaningful action, continued activity and returning users, using available app data.

App promotion and ASO ↗

Search demand and the customer journey

How we market postal and courier services online

SEO for a delivery service website

We plan pages around services, audiences and delivery routes. Each page should help customers quickly understand whether the service meets their needs, how to use it and what affects the terms.

We check technical accessibility, indexing, internal links and content usefulness. SEO for a postal operator should help people find a service and move towards booking it. We avoid creating dozens of identical pages with only the city name changed.

Advertising courier services and international delivery

We separate audiences, offers and campaigns. Business shipping, private parcels and international delivery may each need different messages and landing pages.

We distinguish searches for a new service from existing customers’ support needs, such as tracking a parcel or checking branch opening hours. Those searches matter to the business, but should not distort the assessment of new customer acquisition.

Planning growth around operational capacity

When entering a new route or market, we consider service availability, network capacity, seasonality and agreed acquisition economics. Advertising growth should support the customer experience the operator can actually deliver.

ROI-oriented · Data-driven

From an advertising conversion to an active customer

Clicks, leads and app installs are intermediate signals. Together, we define the actions that indicate an active customer and the data needed to assess results.

Example metrics. The final set depends on the business model and available data.
AreaWhat we measureDecisions supported
B2B acquisitionEnquiry quality, onboarding and first shipment rates, and the cost of acquiring an active business customer.Which segments, offers and campaigns attract the right customers.
B2C acquisitionFirst meaningful transaction, new service user acquisition cost and repeat use.Where to increase spending and where to improve the offer or customer journey.
RetentionTransaction frequency, customer cohort activity over time and reactivation after a break.How to balance acquisition with developing the existing customer base.
Brand and new servicesReach and frequency, available brand research, demand and service usage.How to coordinate brand and performance campaigns while distinguishing their outcomes.

We connect advertising platforms, Google Analytics and available CRM or operational data. We account for channel contributions, attribution models and source limitations. We do not add up the same conversions reported by different platforms.

We assess revenue, margins and customer lifetime value when the necessary data is available and can be matched reliably. We do not send customers’ personal data or shipment contents to GA4.

End-to-end marketing and sales analytics ↗

A clear working relationship

How we work with your marketing team

  1. Agree on business goals

    We discuss B2B and B2C, priority services, markets, economics and current constraints. We define the roles of your team and the agency.

  2. Review the current situation

    We review existing marketing, offers, customer journeys and analytics to identify what needs fixing before scaling.

  3. Build the plan and metrics

    We agree on channels, the media plan, KPIs, required materials, scope and estimate. You understand what the team will do and why.

  4. Prepare and launch campaigns

    We set up the agreed tools, test measurement of key actions and check that enquiries reach the responsible team.

  5. Monitor results and improve

    We analyse campaigns and customer quality, test hypotheses, review budget allocation and explain the next decisions.

We can work alongside your in-house marketing, analytics and sales teams. Reporting frequency, approvals and plan reviews are agreed at the start.

No mandatory service packages

Delivery service marketing costs: transparent agency fees

Advertising spend and agency fees are calculated separately. Choose a specific service or a comprehensive programme.

01

An advertising budget built around your goals

We recommend a budget based on audiences, services, geography and agreed metrics. We allocate funds across B2B and B2C acquisition, brand development and retention.

02

Specialist time and expertise

Our fee reflects the agreed scope and the team’s time. It is not tied to a fixed percentage of advertising spend.

03

A clearly defined scope

We do not require a fixed service package. As needed, we involve a strategist, PPC or SEO specialist, web analyst, email marketer, UX specialist, designer or developer. Additional work and costs are agreed in advance.

To prepare a proposal, we need your goals, priority audiences and services, markets and available performance data. We discuss budgets in USD or the agreed currency of your advertising accounts.

Discuss goals and budget ↗

Industry recognition

Advertising festival awards

Professional awards provide further evidence of our expertise. On your project, we focus on the agreed business goals.

UAMASTER awardsEffie Ukraine, DDC, Young Lions Competitions, Google Partners Allstars, TechBehemoths, BestCSS, ADC UA, Kyiv International Advertising Festival, Ukrainian Design — The Very Best Of, Advertisers Choice, WOW DONE Awards 2019, Ringostat Rating Top 5, White Square, 30best.net, Clutch — Top 1000 Companies Global 2022, Clutch — Top Company Ukraine 2022, DesignRush — Accredited Agency 2023, 10SEOS — Verified, Clutch — Top Digital Marketing Company Brussels 2023, The Manifest — Most Reviewed Full Service Digital Company Ukraine, The Manifest — Most Reviewed Digital Strategy Company Ukraine, Clutch — Top Digital Strategy Company Ukraine 2023, Clutch — Top PPC Company Ukraine 2023, Clutch — Top SEO Company Ukraine 2023

Before we start working together

Questions about marketing postal and delivery services

Which businesses are your services suitable for?

Postal operators, courier companies and delivery services developing B2B and B2C: acquiring business senders and private customers, promoting international delivery, new services or an app. We tailor the plan to each operator’s business model.

Does UAMASTER have experience with postal operators?

Yes. We have worked with Nova Post and Meest. The agency has been in business since 2004. We can discuss relevant experience and your goals in our first conversation.

How do you attract business customers for a delivery service?

We start with priority segments and the offer. Online retailers, marketplace sellers and other senders may have different needs. We agree on channels, landing pages and the journey to using the service. Where data is available, we assess customer quality and progression to shipments.

How does B2B delivery marketing differ from B2C?

B2B may involve a consultation, commercial terms and business onboarding. B2C needs a clear offer and a convenient first transaction. Repeat use matters in both, but the messages, conversion journeys and metrics are defined separately.

Should a postal operator choose SEO or Google Ads?

It depends on demand, the current website, goals and planning horizon. Google Ads addresses available paid search demand; SEO develops organic visibility and useful service pages. They can complement each other. We define the proposal and budget after analysis.

How do you promote international delivery and new routes?

We separate offers by audience, service and route. We account for service availability, language versions, seasonality and operational capacity. The plan may combine SEO, advertising, brand awareness and communications with existing customers.

How can a delivery service increase repeat usage?

We analyse the journey to the first transaction, subsequent activity and reasons customers stop using the service. Available data helps us identify segments, relevant offers and communications. We align advertising, email and other agreed channels with the actual customer experience.

Can you help promote our mobile app?

Yes. This includes app promotion and ASO. We agree on the events to measure and assess more than installs: progression to a meaningful transaction and returning users, where data is available.

How do you measure advertising when an account manager onboards customers?

We need to connect an enquiry with its source and subsequent CRM or operational statuses. Together, we define the usable data, distinguish qualified enquiries from active customers and compare outcomes across channels.

How much does marketing a delivery service cost?

The estimate depends on the scope, specialists and amount of work required. Advertising spend and agency fees are calculated separately. UAMASTER’s fee is not a fixed percentage of ad spend. Additional work is agreed before it starts.

Can you work alongside our marketing department?

Yes. We can support your team with specific expertise or take responsibility for an agreed scope. At the start, we define who handles data, materials, implementation, approvals and enquiries.

What do you need for the first conversation?

Tell us about your B2B and B2C audiences, priority services and routes, current marketing and near-term goals. Available customer, shipment and analytics data is useful too. If some data is missing, we will identify a practical starting point.

From your goals to a clear plan

Let’s discuss growth for your delivery service

Tell us whom you need to attract, which services you want to develop and what currently limits results. We will discuss UAMASTER’s experience, relevant tools and the next steps.

Discuss your marketing ↗

Let's make something great together

UAMASTER
digital agency


+38 044 300 28 11

  • 9AM - 7PM (Kyiv)
  • 28/12, Verkhniy Val street, Kyiv, Ukraine, 04071

© UAMASTER Digital marketing agency

Effective internet advertising since 2004

Digital marketing solutions for the Ukraine

./ Google Ads management
./ Web analytics
./ Digital marketing services
./ Industry-specific solutions
./ All digital tools

Linkedin Facebook Instagram Youtube
Digital marketing agency UAMASTER
  1. Digital Marketing Agency in Ukraine
  2. Postal and delivery services