Objectives and performance
Analyze spend, conversions, acquisition cost and available revenue data. Distinguish ROAS from ROI and assess profitability only when the necessary costs are available.
For medium-sized and large businesses
PPC audit
Get an independent review of your campaigns, measurement and budget use. Receive evidence of issues and a prioritised action plan for Google Ads, Meta Ads, Amazon Ads and other agreed platforms.
Google Premier Partner 2026 · Meta Business Partner
Among the world’s top 15 digital agenciesClutch · Four consecutive years (2023–2026)
When this service helps
A PPC audit evaluates paid advertising against business goals. We check whether the numbers are reliable, where spend is being lost and which changes deserve priority.
- Campaigns are live, but orders or qualified enquiries are scarce.
- Clicks and acquisition cost more, with no clear explanation.
- The monthly budget is spent too quickly or its allocation is unclear.
- You need an independent view of setup, an agency or a scaling plan.
What we do
Conversion measurement
Review GA4, ad tags, key actions, duplication and report consistency. Reconcile with CRM data where included in scope.
Structure and settings
Review campaigns, ad groups, placements, geography, budgets and bidding strategies against objectives and campaign interactions.
Search terms and audiences
Analyze keywords, search terms, exclusions, segments and remarketing according to the platform and available data.
Ads and landing pages
Review offers, messaging, formats, query relevance and the path to an enquiry. Distinguish traffic quality from website friction.
Prioritized decisions
Use a checklist and document evidence, implications and recommendations for each significant finding. Label unverified hypotheses separately.
Clear deliverables for your team
- A detailed report of checks performed and issues identified.
- A prioritised optimisation plan with dependencies and owners.
- A findings presentation and implementation guidance for your team.
How we work together
Agree goals and inputs
Define the business objective, success criteria, necessary access and owners. Agree the scope before work starts.
Investigate and prioritise
Validate the starting data, document limitations and distinguish confirmed issues from hypotheses.
Discuss the findings
Walk your team through the findings, agree priorities and next actions, and hand over materials in a usable working format.
Check implementation
Within the agreed scope, help implement changes or review your team’s implementation. Compare the metrics with the baseline.
Scope and fees
PPC audits start from 250 GBP, with fees based on specialist time. The final fee depends on the accounts, campaigns, ad groups, formats and review depth. Implementation is agreed separately.
Experience focused on your goals
UAMASTER has been in business since 2004. We bring strategy, advertising, UX/UI and web analytics together. Clutch ranks UAMASTER among the world’s top 15 digital agencies for four consecutive years, 2023–2026.
Google Premier Partner 2026 · Meta Business Partner
Trusted by international brands
Experience with businesses of different sizes and business models.
Client perspectives
Our work.
In their words.
Clutch
5.0★★★★★99 reviews ↗
- Quality
- 5.0 / 5
- Schedule
- 5.0 / 5
- Cost
- 4.9 / 5
- Willing to Refer
- 5.0 / 5
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Digital marketing
“The agency has always offered a full analysis of the campaigns and recommendations for further cooperation.”
Epson
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PPC · Display · Video advertising
“We’ve seen incredible results associated with our PPC and display and video campaigns.”
Royal Canin
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PPC · Social media · A/B testing
“The agency impressed us with its professionalism and deep understanding of digital marketing.”
Kantar Ukraine
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Digital marketing · Advertising
“These guys are performance marketing professionals. We are pleased to work with them.”
Darnitsa
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Web development · Digital marketing · PPC
“In advertising campaigns, they always reach the planned metrics, and often exceed them.”
Oschadbank
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Digital marketing
“Their willingness to invest their time in developing our digital capacity goes beyond a regular service provision.”
WWF Ukraine
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Digital strategy · Advertising audit
“All stages were completed on time, and all deadlines were met, ensuring the effectiveness and timeliness of the work.”
Nova Post Business School
Selected client reviews from Clutch.
Profile ratings updated: Sep 21, 2026
Questions before we start
Which platforms can you audit?
Google Ads, Meta Ads, Amazon Ads, X and other agreed systems. We define the accounts, analysis period and depth in the scope.
How does the audit start?
Brief, agreed contract, individual access to ad accounts and GA4, review and report, then recommendations. We do not change campaigns without separate agreement.
Does an audit guarantee higher ROAS?
No. An audit identifies issues and opportunities. Outcomes depend on implementation, the market, your offer and data quality; we do not promise a fixed uplift.
Awards and recognition
Start with your business challenge
Digital services for businesses in the United Kingdom.
Share your website and what you want to improve. We will discuss priorities, a practical scope and the next step.
Discuss your project ↗