Key advantages
Connected TV combines the impact of a TV screen with digital buying and reporting. Depending on the platform and inventory, campaigns can use geographic, audience, and contextual targeting.
We confirm available placements, creative requirements, budget minimums, reporting, and research eligibility before launch. Timelines depend on the assets, platform review, and campaign setup.
Additional creative support can include:
Connected TV (CTV) advertising reaches people watching internet-delivered content on a smart TV or a connected streaming device.
Placements and buying options vary by market. Our planning can include providers such as Megogo, Smart BOX, and Adtelligent where relevant, with the final selection based on audience fit and available inventory.
You state your goals
We develop a media plan and an optimal budget
Contract signing
Setting up and launching the advertising campaign
Continuous campaign optimization and reporting
CTV campaigns can introduce a brand, explain a product, and support consideration. We plan the audience, creative, and measurement around the role the campaign needs to play in your marketing.
Viewers watch streaming content through apps built into a smart TV or through connected devices such as streaming players and game consoles. Available services and advertising inventory vary by device and market.
CTV offers a large-screen video experience with digital campaign controls. Depending on the inventory, you can select relevant audiences, locations, or content environments and review delivery and video performance.
We assess the available options instead of assuming every platform offers the same targeting or measurement.
Formats can include video ads within streaming content and display placements in supported TV interfaces. Some providers also offer interactive formats.
We confirm the specifications and available placements for the selected platform before preparing creative.
Buying options can include YouTube TV-screen placements through Google Ads, streaming inventory through Amazon Ads, and Samsung Ads placements. Other providers may be relevant in your target market.
We choose the buying route based on audience fit, inventory, creative requirements, budget, and measurement.
Costs depend on the market, audience, inventory, campaign timing, and buying model. We scope media spend separately from creative production and management.
Share your target audience, goals, and timing. We will recommend a media plan and budget.
Use our experience
22
years
65
countries
965
clients
9500
projects
