Creative strategy development for Facebook and Instagram
«Hercules» is a company that produces ice cream for nearly 15 years.
Company has diverse product portfolio where ice cream doesn’t stand out among other categories.
Historically «Hercules» is a brand that uses provocation to stand out.
The biggest provocation of our users hides in their fantasies.
We needed to differentiate ice cream from all product range of «Hercules» and create communications strategy in social media.
We have developed new communications strategy:
«Hercules» is a brand that encourages fantasy in all its forms!
When it comes to fantasy, society puts boundaries: too eccentric, too arrogant, too brave and so on.
There is no «too much» fantasy. «Too much» is the new normal to us!
Our new message, manifest and cry of heart:
«Have fantasies with no rules!»