TikTok advertising management
Reach your audience with short-form video created for TikTok.
We plan, launch and manage TikTok advertising campaigns with monthly budgets from €2,500.
Advertising on TikTok —
advantages for your business
TikTok helps people discover videos based on their interests. Advertising gives your brand a way to join that experience with content made for the platform.
We plan campaigns, develop and test creative, and measure how the results contribute to your business goals.
№1
Introduce your brand through videos that give people a reason to stop and watch.
Reach
Build a campaign around the markets and audiences relevant to your business.
№3
Test creative ideas and use audience response to guide the next round.
18-45
Choose audiences based on your customers, then validate those choices with campaign data.
Goals for TikTok advertising
Awareness
Introduce your brand to relevant audiences and build recognition.
Consideration
- Traffic
- App installs
- Video views
- Lead generation
- Community interaction
Conversion
- Encourage valuable actions on your website or in your app.
- Promote relevant products with catalogue-based ads.
Need a consultation?
Tell us what you want to achieve. We will recommend campaign objectives and a measurement plan.
Frequently asked questions about advertising on TikTok
TikTok campaigns use video that fits the platform and gives viewers a reason to pay attention. Options can include in-feed video, Spark Ads and other placements, subject to market and account availability.
We recommend formats according to your objective, creative resources and budget, and confirm availability before planning the campaign.
Key performance metrics include:
- CTR (Click-Through Rate) — how often users click your ads.
- Conversion Rate (CR) — the percentage of users completing the desired action.
- CPM and CPC — cost per thousand impressions and cost per click.
- Engagement Rate — likes, comments, shares.
Regular analysis of these metrics allows you to optimise creative, targeting, and budget for maximum results.
- Using content not adapted for TikTok: videos should be vertical, dynamic, and deliver the message within 3–5 seconds.
- Underestimating the importance of sound and trends: music and popular effects increase engagement.
- Skipping A/B testing: without testing different creatives and CTAs, you risk missing the best-performing content.
- Improper targeting: audiences that are too narrow or too broad reduce effectiveness.
- Use short, dynamic videos (10–20 seconds).
- Start with a strong hook in the first 3 seconds.
- Focus on emotional engagement and platform trends.
- Include a call-to-action (CTA) either at the end or in the video.
- Test multiple creative versions to determine which performs best.
Why should you choose us?
Since 2004, we have worked across automotive, ecommerce, hospitality, consumer goods, retail, healthcare, pharmaceuticals, construction, real estate, B2B and B2C services, esports, nonprofits, energy, and financial services.
Our financial experience includes banking, insurance, asset management, lending, blockchain, and payments. Ask us for case studies relevant to your business.
We begin with your goals, then plan the account structure, creative, landing pages, and measurement setup. Preparation can take a few days to several weeks, depending on the project.
After launch, we test and optimise as campaign data comes in. We scale when the results support your targets.
Contact us for a TikTok campaign roadmap.
Our fees are based on the time our specialists spend on your project, rather than a percentage of ad spend. We recommend your media budget separately, based on your goals.
Depending on the scope and pricing model being compared, this approach can reduce agency fees by 30–50%. We explain the estimate before work begins.
You can add Google or Facebook advertising, analytics, design, email marketing, UX, or SEO support as needed. Contact us for a proposed scope and budget.
TikTok Advertising Roadmap
Share your goals and target audience
We assess your current marketing and competitors.
We develop your campaign plan.
Check analytics and set up campaigns
Optimise campaigns and report on results
Use our experience
22
years
65
countries
965
clients
9500
projects
