Born2Be is a popular online store offering a wide range of clothing, footwear, and accessories for women, men, and children.
The core audience consists of young women looking for stylish solutions at affordable prices.
Born2Be entered a market with high competition, where powerful international brands are present. The challenge was further complicated by the need to maintain a balance between sales growth and adhering to strict CPA, which required precise decisions and optimization.
The UAMASTER team has developed a brandformance marketing strategy — a mix of conversion-focused and brand-awareness tools:
Data Analysis: Continuous monitoring of campaign performance to reallocate budgets to the most profitable channels and tools, ensuring maximum ROI.
Creative Solutions: Testing various content formats, including video and banner ads, to identify the most effective ways to capture the target audience’s attention and enhance communication efficiency.
Results (June–December 2018)
Born2Be is a striking example of how combining brand-awareness and conversion-focused tools can achieve both immediate and long-term results. The campaign strengthened the brand’s market position and solidified the loyalty of its target audience.
Conversion Rate
Revenue
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