Google Ads built around business goals
Brand Awareness
Build recognition and consideration to support online and offline sales.
Online Sales
Acquire customers for ecommerce and SaaS businesses.
Lead Generation
Generate relevant calls and inquiries through your website.
Google Ads campaign types we manage
We manage Search, Performance Max, Shopping, YouTube, Display, Demand Gen, remarketing and app campaigns as one measurable acquisition system. Decisions are based on conversion quality, sales data and commercial priorities, not clicks alone.
Google Search Ads
Google Search ads help you reach people actively looking for relevant products and services.
Related services and resources: Google Search Ads.
YouTube Advertising (Video)
Use video to introduce your brand, explain your offer, and encourage action. Learn more about YouTube advertising.
GDN - display ads
Build awareness and reconnect with interested audiences through display advertising.
Performance Max campaigns (PMax)
Manage campaigns across Google’s channels using your assets, data, and conversion goals to guide automated delivery.
Shopping (Google Merchant)
We configure and optimise Shopping campaigns for your e-commerce project.
Read more about Shopping campaigns management.
App campaigns
Promote your app with Google App campaigns, supported by other acquisition channels and app store optimisation where relevant.
Campaigns for local businesses
Help customers find shops, restaurants, and other physical locations through relevant Google advertising options.
How to turn Google Ads into measurable business growth
Build it with UAMASTER
Experience across markets
We have been advertising on Google since 2004. Thousands of advertising campaigns in 65 countries.
Certified specialists
Our specialists are certified in Google advertising (Google Ads) and Google Analytics.
Google Partner
Partner resources and support for your campaigns.
Ranked among the world’s top 15 agencies
in the Clutch digital agencies ranking.
Our Google Ads management process
Tell us about your goals
We assess your current marketing and competitors.
Google Ads campaigns planning
Google Analytics check-up. Setup of Google Ads Campaigns.
Daily optimisation of the campaign. Reports.
Use our experience
22
years
65
countries
965
clients
9500
projects

Google Ads management from a Ukraine-based agency team
Effective Google Ads management starts with business economics: target markets, margins, sales cycle, acceptable CAC and the value of a qualified lead. We audit the account, conversion tracking and landing pages, then build a campaign structure that can be controlled by product, market, audience and commercial priority.
Connected capabilities: PPC management, web analytics, A/B testing and performance marketing.
Relevant industry expertise: ecommerce, banks and financial services, and retail.
Google Ads management: questions marketing leaders ask
What does professional Google Ads management include?
It includes account and tracking audits, campaign architecture, keyword and audience strategy, Search, Performance Max, Shopping, YouTube and remarketing campaigns, creative testing, budget control and ongoing optimisation. We also review landing pages and conversion tracking because campaign performance cannot be separated from the customer journey.
Which Google Ads KPIs should a CMO monitor?
CPC and CTR help diagnose campaigns, but they are not business outcomes. We build a KPI hierarchy from qualified leads, revenue, CAC, ROAS, ROMI and customer value down to campaign-level conversion rates, impression share, cost per conversion and search-term quality.
Can Google Ads be connected to CRM and sales data?
Yes. Where the data infrastructure allows it, we connect Google Ads with GA4, GTM, call tracking and CRM outcomes. This helps optimise towards qualified leads, completed sales or revenue rather than every form submission being treated as equally valuable.
What advertising budget is appropriate for agency management?
UAMASTER primarily works with medium and large businesses investing from USD 10,000 per month in paid media. The right budget depends on market size, competition, geography and the number of products or services. Before launch, we can assess whether the available budget is sufficient for reliable learning and growth.
Which Google Ads campaign types do you manage?
We manage Search, Performance Max, Shopping, YouTube, Display, Demand Gen, remarketing and app campaigns. The mix is selected around the customer journey and business objective; we do not add formats simply to make the account look more complex.
How soon can we expect results?
Initial opportunities often appear during the audit and first weeks of optimisation. Reliable business conclusions require enough conversion and sales data to account for lead quality, sales cycle and seasonality. We prioritise early fixes while building a system that can be scaled responsibly.
Who owns the Google Ads account and how transparent is reporting?
The client should retain ownership and access to the advertising and analytics accounts. We document changes and report against agreed business KPIs, explaining what changed, why it changed and what the result means for the next budget decision.
Google Ads: Table of Contents
We work with monthly advertising budgets from US$10,000. We will discuss the appropriate scope and channel allocation for your business.