Google Ads Management

Google Ads, previously known as Google AdWords, is an advertising platform offered by Google that enables companies to place advertisements on various platforms such as Google search, Gmail, YouTube, and partner sites across the globe.

By advertising through Google Ads, you can reach up to 92% of the internet audience. This platform provides numerous benefits, including:

1. Auction-based pricing: Advertisers can decide the cost of their advertisements as per the auction principle.
2. Extensive targeting options: With Google Ads, advertisers have access to various targeting options to reach their desired audience effectively.

Overall, Google Ads is one of the most efficient and widely used advertising platforms available on the internet.

When it comes to advertising on Google, the question usually pertains to search advertising (contextual advertising) on Google.

Here are some key principles behind how search advertising on Google works:

1. Auction-based pricing: Advertisers decide on the optimal cost per click for their ad, making search advertising a cost-effective way to promote your business.

2. Pay-per-click model: Advertisers only pay for conversions, not ad impressions.

3. Ad relevance to search queries: Advertisers choose which search queries they want their ads to appear for.

4. Quality Score: Properly configured search ads have a higher quality score, allowing advertisers to pay less for clicks than their competitors.

At our company, we use a combination of specialist RRS examination and machine learning to provide the best results for our clients. Contact us to see for yourself.

The Google Ads advertising platform is a versatile and extensive system that allows for the creation of eight different types of advertising campaigns:

• Search Ads, Video Ads, Banner Ads, Performance Max, Discovery, Universal App Campaigns, Smart Campaigns, and Shopping Campaigns.

To effectively harness the power of Google Ads, several steps must be taken:

• Determine the goals of the advertising campaign.
• Select the appropriate type of advertising campaign.
• Check all settings and targeting options to ensure optimal performance.
• Create compelling messages that contain both rational and emotional elements.
• Continuously monitor the effectiveness of your advertising campaign and make necessary changes to improve results.

Managing a successful Google Ads campaign requires both expertise and time.

Google Ads uses an auction-based pricing model, which requires advertisers to determine their price per click and price per thousand impressions (for banner and video ads) to suit their budget and objectives.

The optimal advertising budget for Google Ads varies based on the campaign’s goals, geographic location, chosen advertising tools, target audience size and structure, and the number of products or services being promoted.

For instance, a small coffee shop might spend 200-1000 USD per month, while a large online store or mobile operator could spend millions or even tens of millions USD per month on Google advertising.

Each advertiser can independently determine their advertising budget, but our expert assistance is available to calculate the optimal budget if needed.

The minimum payment amount for replenishing a Google Ads account is 50 USD.

Advertising on Google can vary significantly in price for different advertisers, depending on the topic, keywords, and target audience. While the cost of a single click on Google starts at just one penny, many advertisers pay significantly more to have their ads displayed higher than their competitors.

For instance, the price for a single click on Google in search advertising can vary greatly depending on the topic, keyword and city, with costs listed in USD per click.

When it comes to advertising on Google, there are three main options to choose from:

• Do it yourself: Complete the necessary training (which can take anywhere from 3 weeks to 3 months), create a Google Ads advertising account, build advertising campaigns, pay for ad placement, and spend time every day optimizing your campaigns.
• Hire an in-house specialist: This can be a costly option, as the salary of an experienced specialist is usually higher than the agency fee.
• Engage a digital agency: Choose a Google Partner agency to handle all the necessary work for you. This includes having certified specialists build and manage your campaigns, as well as receiving detailed reports on your advertising performance.

Consider these options carefully to determine which one is the best fit for your business needs and budget.

Commercial advertisers cannot advertise on Google for free. However, there is good news for you. UAMASTER, a digital agency with the status of a Google partner, provides a bonus of up to USD 500 to all new clients who have never used Google Ads before. Contact us today to claim your bonus and start promoting your business on Google.

Only non-profit organizations (NGOs) that have received a special grant from Google are eligible to advertise on Google for free.