Deliverability and domain
Review SPF, DKIM, DMARC, sender reputation, bounces and unsubscribe handling. Document technical causes and data limits without promising inbox placement.
For medium-sized and large businesses
Email marketing audit
Find where your email channel loses sales, from deliverability and list quality to automation and measurement. Give your team a prioritised improvement plan.
Google Premier Partner 2026 · Meta Business Partner
Among the world’s top 15 digital agenciesClutch · Four consecutive years (2023–2026)
When this service helps
An audit assesses the full subscriber journey: infrastructure, the list, customer journeys, content, personalisation and revenue contribution. It creates a basis for channel investment decisions.
- Campaigns fall short on clicks, orders and revenue.
- Messages land in spam or fail to reach parts of your list.
- Welcome, abandoned-cart and reactivation journeys are missing or underperform.
- Everyone receives the same messages, while channel revenue is unclear.
What we do
List quality and segmentation
Assess contact sources, activity, duplicates, segments and consent collection. Determine which messages and frequency fit each audience.
Automated journeys
Review welcome flows, abandoned carts, post-purchase messages and reactivation: triggers, exclusions, sequence, frequency and campaign overlap.
Content, design and personalisation
Assess subject lines, offers, email structure, CTAs, mobile rendering and landing pages. Check that each message fits its stage in the customer journey.
Analytics and business metrics
Review open rate, CTR, CTOR, conversion, bounce and unsubscribe rates alongside revenue and order quality. Opens are not proof of reading: email privacy features can affect them.
Channel development plan
Rank issues and opportunities by impact, evidence and effort. Separate urgent fixes from experiments and longer-term automation.
Clear deliverables for your team
- An evidence-backed assessment of the channel and its issues.
- A customer journey map with priorities for segments, automation and content.
- A backlog with owners, dependencies and post-change evaluation metrics.
How we work together
Agree goals and inputs
Define the business objective, success criteria, necessary access and owners. Agree the scope before work starts.
Investigate and prioritise
Validate the starting data, document limitations and distinguish confirmed issues from hypotheses.
Discuss the findings
Walk your team through the findings, agree priorities and next actions, and hand over materials in a usable working format.
Check implementation
Within the agreed scope, help implement changes or review your team’s implementation. Compare the metrics with the baseline.
Scope and fees
We agree the scope, team and fees after reviewing your brief. Our first conversation covers your current situation, available data, responsibilities and the outcome you need.
Experience focused on your goals
UAMASTER has been in business since 2004. We bring strategy, advertising, UX/UI and web analytics together. Clutch ranks UAMASTER among the world’s top 15 digital agencies for four consecutive years, 2023–2026.
Google Premier Partner 2026 · Meta Business Partner
Trusted by international brands
Experience with businesses of different sizes and business models.
Client perspectives
Our work.
In their words.
Clutch
5.0★★★★★99 reviews ↗
- Quality
- 5.0 / 5
- Schedule
- 5.0 / 5
- Cost
- 4.9 / 5
- Willing to Refer
- 5.0 / 5
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Digital marketing
“The agency has always offered a full analysis of the campaigns and recommendations for further cooperation.”
Epson
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PPC · Display · Video advertising
“We’ve seen incredible results associated with our PPC and display and video campaigns.”
Royal Canin
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PPC · Social media · A/B testing
“The agency impressed us with its professionalism and deep understanding of digital marketing.”
Kantar Ukraine
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Digital marketing · Advertising
“These guys are performance marketing professionals. We are pleased to work with them.”
Darnitsa
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Web development · Digital marketing · PPC
“In advertising campaigns, they always reach the planned metrics, and often exceed them.”
Oschadbank
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Digital marketing
“Their willingness to invest their time in developing our digital capacity goes beyond a regular service provision.”
WWF Ukraine
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Digital strategy · Advertising audit
“All stages were completed on time, and all deadlines were met, ensuring the effectiveness and timeliness of the work.”
Nova Post Business School
Selected client reviews from Clutch.
Profile ratings updated: Sep 21, 2026
Questions before we start
What access do you need?
Access to your email platform, reports and available analytics. Agree the list and permission levels before starting, using individual user access rather than emailing passwords.
Does the audit include fixes?
The audit and implementation have separate scopes. After the findings, your team can implement recommendations or agree a follow-on scope with UAMASTER.
Is open rate enough?
No. Consider clicks, conversions, revenue, unsubscribes and deliverability. We explain privacy-related limitations in open tracking.
Awards and recognition
Start with your business challenge
Digital services for businesses in the United Kingdom.
Share your website and what you want to improve. We will discuss priorities, a practical scope and the next step.
Discuss your project ↗