World-class digital marketing
In the TOP-15 best digital agencies in the world, according to the Clutch rating (2024, 2023).
We work with large
and medium-sized businesses
Budget starting
from $10,000 per month.
Web analytics is a tool that allows you to interpret, collect and organize data that shows the different ways users interact with your site or application.
Web page analytics will provide you with valuable information about how users interact with the pages of your site. Thanks to this analysis, you can adapt the content on the pages, choose a certain design, so that the functionality of the site is intuitively understood by the user. All of this will help you increase engagement and increase your conversion rate.
We are convinced that web analytics is necessary for making the right management decisions.
Correct configuration of web analytics services
All data collected
You have end-to-end analytics
Experience in data analysis and in digital advertising
92% of sites have critical issues with web analytics setup and data collection. These companies cannot correctly analyze the effectiveness of your advertising and make the right conclusions.
* according to the results of a study of the settings of Google Analytics, a sample of 2000 sites.
Time to make the right management decisions!
Web Analytics Agency
- Understanding the real efficiency of each advertising channel and tool, including associated conversions and attribution models.
- Tracking user behavior on the site or application.
- Analyze user’s conversion path in detail.
- See accurate data on the revenue generated by each traffic source and advertising tool.
With the right web analytics, you can reduce your advertising budget and get the same number of sales, or get more customers within your current budget.
Make your advertising more effective!
Our web analytics services
Web analytics audit
We will audit your analytics tools and provide recommendations and specifications for settings and data collection.
Google Analytics setup for corporate websites and landings
We’ll configure the Web analytics tools, goals and visualize data.
Google Analytics. GTM. HotJar. Looker Studio. Power BI. Tiktok pixel and Meta pixel.
Google Analytics setup for ecommerce websites
We’ll configure the Web Google analytics tools, correct reports of enhanced ecommerce, all the necessary goals and transactions, integration with CRM, visualize data.
Google Analytics. GTM. Looker Studio. TikTok pixel, Shopify pixel, Facebook pixel for website.
Mobile analytics setup
We’ll configure the Mobile analytics tools, events and visualize data.
Google Firebase. Google Analytics. Amplitude. AppsFlyer. Looker Studio.
End-to-end analytics
We’ll set up tracking of all sales, traffic and advertising in one place. We will build custom reports that will answer all your questions.
Reports and data visualization
We’ll visualize all the data you need for easy analysis in tabular reports and interactive dashboards.
Looker Studio. Google Looker Studio. Power BI.
UAMASTER's web analytics agency configuration will allow you to:
We work with all popular tools of web analytics, data collection, analysis and visualization: Google (BigQuery, GA 4, Tag Manager, Data Studio, Google Data Studio, Optimize, Firebase), Owox BI, HotJar, Amplitude, AppsFlyer, Microsoft Power BI and many others.
We have extensive experience in integrating web analytics tools, CRM and other databases.
We provide consulting for ecommerce projects to build and maintenance a Data Warehouse and end-to-end analytics.
Professional Google Analytics 4 (GA4) setup by UAMASTER web analytics agency.
5 main tasks solved by web analytics
Better understanding of the behavior and needs of site visitors
Increasing efficiency. Analysis of data such as the number of visitors, the duration of their stay on the site, activity, depth of page views, etc. helps companies optimize marketing strategies and improve interaction with the target audience.
Estimating the effectiveness of advertising (how effective are different advertising channels) helps to better allocate the budget and reduce costs.
Detection and quick elimination of technical errors (slow loading pages, compatibility problems on different devices, etc.)
Increasing the level of customer satisfaction, and as a result, increasing conversion.
FAQ
Web data analytics encompasses various analytical approaches, including social media analysis and visitor behavior analysis. Leveraging such tools enables a comprehensive assessment of your web resource from multiple angles, facilitating strategic enhancements to boost business revenue.
- Conversion tracking configuration. Configuring conversion tracking is essential for monitoring and analyzing user interactions to evaluate website effectiveness. Whether it’s purchases, form submissions, or subscriptions, tracking conversions provides critical insights into user actions, enabling informed decision-making.
- Reporting. After data collection and conversion tracking, establishing foundational reporting parameters becomes imperative. Key performance indicators (KPIs) and metric tracking take precedence in evaluating website performance and assessing the efficacy of marketing endeavors.
- Data integration from various systems. Integrating data from disparate systems offers a comprehensive understanding of user interactions with the website, facilitating an evaluation of marketing campaign effectiveness.
- Creation of Dashboards and Visualizations. Creating informative dashboards and visualizations simplifies data comprehension and inference drawing. These tools, including graphs, diagrams, and consolidated tables, aid in identifying critical trends and performance indicators.
- Hypothesis formulation and A/B testing. Hypothesis formulation and A/B testing are pivotal stages in refining website functionality. Hypotheses allow proposing potential site enhancements, while A/B testing enables the comparison of different variants to ascertain optimal performance based on gathered data.
The web analytics process for a website encompasses defining analysis goals, selecting appropriate metrics, collecting and analyzing data, formulating conclusions, and providing recommendations. A continuous cycle of analysis and optimization is instrumental in consistently enhancing website performance and achieving set objectives.
- Visitor Insights. Gain a deeper understanding of your audience with detailed analytics on the number of visits and unique entrances over specific time periods. Identify trends in visitor behavior and demographics to tailor your content and messaging accordingly.
- Engagement Analysis. Web analytics for website can track user engagement metrics such as session duration and page views to assess the effectiveness of your website’s content and layout. Identify areas for improvement to enhance user experience and drive conversions.
- Conversion Optimization. Pinpoint areas of high bounce rates and exit pages to optimize conversion funnels and reduce abandonment. Our analytics solutions help you identify friction points in the user journey and implement strategies to improve conversion rates.
- Traffic Sources. Analyze inbound traffic sources and referral patterns to understand where your visitors are coming from and how they navigate through your site. Leverage this insight to optimize your marketing efforts and maximize ROI.
- Audience Segmentation. Utilize demographic and behavioral data to segment your audience and deliver personalized experiences. Tailor your messaging and offers to specific audience segments to increase engagement and loyalty.
- Technical Performance. Monitor technical parameters such as page load speed, device compatibility, and operating system preferences to ensure optimal website performance. Address any issues that may impact user experience and search engine rankings.
Web analytics solves several main problems:
- Analyzes the quality of traffic.
- Finds technical and other malfunctions and shortcomings of the site.
- Helps evaluate the effectiveness of advertising channels.
- Contributes to reducing customer acquisition costs.
- Allows you to identify general patterns of behavior of site visitors and compile a user profile.
- Helps you find ways to increase conversions.
Due to high competition both on the market and on the Internet, even large companies that have proven themselves have to fight for their positions. In this case, it is analytics in Internet marketing that will help determine the profitability of certain advertising channels, find the most relevant advertising offers that can evoke a response from the audience, identify effective methods of content distribution, find technical malfunctions of the resource, etc. Also, web analytics on Facebook provide valuable insights into user behavior, ad performance, and overall engagement, helping businesses optimize their marketing strategies and improve ROI. All this optimizes advertising costs and product/brand promotion processes.
There are two types of web analytics: comprehensive and cross-channel.
The first involves collecting and working with statistical data. The tools we discussed in the previous section scan the website page and show which blocks contribute to attracting new users. Comprehensive analytics provides a full range of data on inbound traffic and website performance. This not only allows you to address but also prevent difficulties: identify reasons for low visitation, conversion rates, or poor positions in search engines.
Cross-channel analytics focuses on analyzing user behavior, tracking the user’s path from clicking on an ad to making a purchase or other desired action. Such research allows finding the most effective points of influence on the visitor and effective promotion strategies.
Google Analytics
Google Analytics appeared in 2020, and today it has become the most popular tool for traffic analysis. It was offered by the latest sites in Ukraine and around the world. This service shows everything: who comes to your site and from where, and which pages they like the most, how long they spend on the pages, which buttons they click most often. Another convenient thing is that you can set up reports to be sent to the mail so that you are always aware of changes.
Open Web Analytics
Open Web Analytics (OWA) is a free, easy-to-explore, and open-source web analytics tool. With OWA, you know where visitors come from, which they click on more often and how long they stay on the site. It is an easy-to-use and useful tool for those who are just starting to work with web analytics, as well as for businessmen who want to improve their web resources without complications and unnecessary costs.
StatCounter
StatCounter is also a free and easy website analysis tool. It is best suited for small and medium-sized businesses. The service allows you to see how many people are on the site right now and what they are doing there. Also thanks to it, you can find out which browsers and devices visitors ordered – this will better perceive the target audience.
Reactflow
Reactflow is a cool and convenient tool for web analysis that allows you to track in real time how visitors move through the pages of a web resource, what exactly attracts their attention and how they interact with site elements.
Reactflow has many useful features:
- heat maps show the most popular places on the page;
- sales funnel analysis satisfied, where people use stop shopping;
- event log keeps track of what visitors do
There is also a function that is ready to quickly place and correct errors on the site. You can start using the Reactflow service for free, and if you want to have access to additional features of Reactflow, you can switch to a paid plan.
Perfect digital experience
1
years
1
countries
1
clients
1
projects
Perfect digital experience
1
years
1
countries
1
clients
1
projects
Testimonials
Award-winning Digital Agency
Our expertise is confirmed by the awards of advertising festivals.
The agency occupies leading positions in profile ratings.
Our achievements
Check your Google Analytics setup to optimize analytics web traffic and increase earnings. Contact us and we’ll set up your web analytics. You will receive correct reports and dashboards, thanks to which you will be able to make the right management decisions.