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Groupe SEB

Digital Promo & SMM

In 2016 Tefal presented the model of electric indoor grill with smart functions for cooking meat from rare to well done.

It is ideal for cooking any grilled dishes, works fast and it's easy to clean.

 

The product was completely new and unknown to Ukrainian customers.

 

We had to indicate the advantages of Tefal OptiGrill and prove that this grill will be a smart helper in the kitchen.

We have created an interactive promo page.

To build emotional bound between the brand and potential customers, we have used game mechanics that attracted customers to share their results in social networks.

 

We have created 5 female and 5 male ironic characters that matched different stages of cooking from “rare” to “well done”, including two joky stages “it’s alive” and “coal done”.

The prototypes of the characters were cult heroes of films and comics, well known by our audience.

Results

// CTR of a post is 10% (20 times more than usual CTR of a banner)
// More than 103k clicks on promo page
// And most importantly – all grills were sold out for 2 months!

12,5
Million users interacted with promo page during the activity
150
Thousands users is organic page reach
6,567
Thousands posts by users

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