Oschadbank is a state-owned systemically important bank of Ukraine with the largest branch network in the country, providing access to financial services for the population and businesses.
The Ukrainian banking market is saturated and highly competitive. State, private international and local banks are constantly looking for solutions to attract new and retain existing clients.
Background
Task
Increasing the number of online banking customers for individuals: web version and mobile application.
Comprehensive digital campaign with brandformance solution: a mix of brand awareness and performance tools.