BILO — Brand Awareness Campaign
Client
BILO is a Ukrainian dairy brand with a character that energizes you for a life in the rhythm of «getting everything done and having a good time».
In between a lot of things, BILO cheese is a quick and healthy snack. You can eat the cottage cheese lumps-clouds with fruits, nuts, sour cream. And even without them. Because BILO cottage cheese is delicious on its own ☁️
The dairy market, particularly the segment of fermented cottage cheese products, is one of the most saturated and competitive areas of the FMCG sector in Ukraine.
Capturing consumer attention here is no easy task.
Background
Task
Increase sales of the product «Cottage cheese BILO» by increasing brand awareness among the target audience.
Two advertising flights were conducted with a thoughtful mix of media tools and a focus on reach and proper management of effective contact frequency.
During the campaigns, we constantly optimized channels, audiences, and creatives to achieve maximum efficiency.
Solution
Tools
Google Marketing Platform: DV360, Campaign Manager
Google Ads: YouTube Ads, GDN
BILO was shortlisted for the X-RAY Award from MMR in the «Campaign of the Year» category.
Awards
Results
Thanks to a precisely designed media strategy and apt creative, the campaign ensured a significant increase in brand awareness. Even within a tight budget, we achieved results that significantly exceeded expectations.
73%
Target Audience
Reach
+48,7%
online audience
+38,2%
all audience
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