Oschadbank — performance campaign
Client
Oschadbank is a state-owned systemically important bank of Ukraine with the largest branch network in the country, providing access to financial services for the population and businesses.
The Ukrainian banking market is saturated and highly competitive. State, private international and local banks are constantly looking for solutions to attract new and retain existing clients.
Background
Task
Increasing the number of online banking customers for individuals: web version and mobile application.
Comprehensive digital campaign with brandformance solution: a mix of brand awareness and performance tools.
Solution
Tools
- YouTube Video Advertising
- Social Media Advertising, with a Focus on Video
- Search Advertising
- Mobile App Advertising (Universal App Campaign, Apple Search Ads, Meta Ads)
We used an Agile Marketing approach: we regularly monitored the effectiveness of various tools, audiences, and creatives.
Based on the results of the analysis, we optimized and reorganized the budget in favor of the most effective segments.
Optimization
Results
Thanks to a carefully crafted media plan and systematic optimization throughout the campaign, we exceeded our planned performance.
This resulted in significantly higher results on key KPIs than initially anticipated.
+19.0%
Ad Recall
+12.9%
Brand Awareness
+85%
Website ER
+100%
Active Users
#1
Best-Performing Channel
x25
Digital vs TV ROAS
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