Installation and сonfiguration of GTM

Using Google Tag Manager (GTM) is an important step for any company looking to effectively manage its data and analytics. This tool allows for centralized management of all tags on the site, including analytics and advertising tags, without the need to modify the code. It simplifies the process of adding, editing, and removing tags, which is especially useful in a world where speed in campaign implementation is crucial.

With GTM, you can quickly make changes to tags in response to shifts in business goals or campaigns, without delays associated with programming. Additionally, GTM provides access control features, which reduce the risk of errors and unintended changes to the code.

Another advantage is the ability to set up tracking for specific events, such as clicks or views, using triggers. This allows for more detailed insights into user behavior on the site.

GTM also integrates easily with Google Analytics, Google Ads, and other platforms, enabling you to consolidate all data in one place for deeper analysis. The preview function allows you to test changes before publishing them, helping to avoid errors.

Overall, implementing Google Tag Manager can significantly enhance the effectiveness of your marketing campaigns, streamline data management processes, and help achieve better results in information collection and analysis. It’s not just a tool—it’s a strategic advantage for your business.

GTM allows you to quickly implement analytical and marketing tags, collect data on visitors, and optimize advertising campaigns. It simplifies working with various tracking tools, such as Google Analytics, Facebook Pixel, and more.

The service includes the installation of Google Tag Manager on your website, the configuration of key tags (such as Google Analytics, Facebook Pixel, etc.), the creation of triggers and variables, as well as verifying their proper functionality.

Yes, after the setup, you will be able to add, modify, or remove tags independently through the user-friendly GTM interface, without the need to make changes to the website’s code.

Typically, the process takes anywhere from a few hours to one business day, depending on the complexity of the website and the number of tags that need to be configured.

You need to provide access to your website and information about the tools you want to integrate (analytics, advertising, etc.).

We will provide a detailed report on the installed tags, their functionality, and instructions for using GTM for further configurations.

GTM is an optimized tool and typically does not impact the website’s performance. All tags load asynchronously, which minimizes delays.

Yes, GTM allows you to set up tracking for various events on your website, such as clicks, page views, add to cart actions, form submissions, and other user interactions.

We provide technical support and can assist with troubleshooting any problems that arise while using Google Tag Manager.