We are convinced that web analytics is necessary for making the right management decisions.
Correct configuration of web analytics services
All data collected
You have end-to-end analytics
Experience in data analysis and in digital advertising
92% of sites have critical issues with web analytics setup and data collection. These companies cannot correctly analyze the effectiveness of your advertising and make the right conclusions.
* according to the results of a study of the settings of Google Analytics, a sample of 2000 sites.
Time to make the right management decisions!
UAMASTER's web analytics configuration will allow you to:
- Understanding the real efficiency of each advertising channel and tool, including associated conversions and attribution models.
- Tracking user behavior on the site or application.
- Analyze user’s conversion path in detail.
- See accurate data on the revenue generated by each traffic source and advertising tool.
With the right web analytics, you can reduce your advertising budget and get the same number of sales, or get more customers within your current budget.
Make your advertising more effective!
Our web analytics services
Web analytics audit
We will audit your analytics tools and provide recommendations and specifications for settings and data collection.
Google Analytics setup for corporate websites and landings
We’ll configure the Web analytics tools, goals and visualize data.
Google Analytics. GTM. HotJar. Looker Studio. Power BI.
Google Analytics setup for ecommerce websites
We’ll configure the Web analytics tools, correct reports of enhanced ecommerce, all the necessary goals and transactions, integration with CRM, visualize data.
Google Analytics. GTM. Looker Studio. TikTok pixel, Shopify pixel, Facebook pixel for website.
Mobile analytics setup
We’ll configure the Mobile analytics tools, events and visualize data.
Google Firebase. Google Analytics. Amplitude. AppsFlyer. Looker Studio.
End-to-end analytics
We’ll set up tracking of all sales, traffic and advertising in one place. We will build custom reports that will answer all your questions.
Reports and data visualization
We’ll visualize all the data you need for easy analysis in tabular reports and interactive dashboards.
Looker Studio. Power BI.
We work with all popular tools of web analytics, data collection, analysis and visualization: Google (BigQuery, GA 4, Tag Manager, Data Studio, Optimize, Firebase), Owox BI, HotJar, Amplitude, AppsFlyer, Microsoft Power BI and many others.
We have extensive experience in integrating web analytics tools, CRM and other databases.
We provide consulting for ecommerce projects to build and maintenance a Data Warehouse and end-to-end analytics
FAQ
Facebook Pixel is a unique piece of code that specialists add to the pages of a website before setting up and launching ads. Once a person lands on one of your website pages or takes an action, the Pixel remembers and records this information and sends it to Facebook’s servers. You can track user behavior on your website using Google Analytics Web tools.
For example, if someone visits a site to choose a jacket or shoes, the Pixel identifies and saves the user’s Facebook contacts. During an ad campaign, you can target new visitors with Facebook accounts who have visited the site and taken actions but did not complete them.
With the collected data, you can create detailed statistics on website visits, build unique retargeting audiences, and gain several other benefits. Let’s explore these in detail:
Detailed Targeting
To save budget and increase the effectiveness of your ad campaign, you can refine targeting parameters to find potential buyers. This ensures your ads are shown only to users who are interested. For example, the audience can be segmented by the following parameters:
- Users who visited the site within a specific time frame. The Pixel retains data for up to 180 days.
- People within a certain age range, such as 25 to 35 years old.
- Users who viewed specific pages on your site, such as product pages, shopping carts, accessory categories, blogs, etc.
- Individuals who added a product to their favorites but did not complete the purchase.
- Users who are among the most active and spent significant time on your site.
- People who accessed your site from mobile devices.
- Individuals located in a specific region or country.
Audience Building for Remarketing
With the information gathered through Facebook Pixel, you can create targeted audiences for your ad campaigns. For example, you can set parameters to target visitors who have been on your site in the last 60 days, are located in a specific city (e.g., Khmelnytskyi), and have added items to their favorites but have not yet made a purchase. This allows you to attract a narrow audience that is already interested in your products or services and encourage them to complete their purchase.
Campaign Optimization
Configuring Facebook Pixel helps you optimize and evaluate the effectiveness of your ad campaigns. With the “Conversion Optimization” feature in your dashboard, you can refine your ads to generate more conversion actions and significantly reduce the cost per lead. It’s important to note that the more website traffic you have, the more effective and refined the algorithm will be.
Conversion Tracking and Setup
In Facebook’s reporting or dashboard, you can easily set up conversion tracking based on various parameters. You can view conversions from different types of devices to better understand your audience and identify any needed improvements for website adaptation. The Google Analytics web platform provides detailed insights into your site’s traffic and performance, complementing the data you gather from Facebook. You can also track all clicks, registrations, applications, orders, and purchases made during a specific period. This data is crucial for further development and enhancement of your ad campaigns, as well as for calculating the cost per conversion.
Google Data Studio is a web service for partially automated report building that allows you to download data from other Google services. GDS is great for creating visual graphs, tables, and charts. Moreover, the service allows you to analyze variables in real-time mode without redrawing reports manually.
First, Google DS is a great time saver. You no longer have to view Google Analytics reports in different tabs, open Google Sheets, YouTube Analytics reports, and so on. GDS simply collects everything in a single report, allowing you to visually compare the effectiveness of different marketing channels, and later to competently manage projects and advertising campaigns.
Secondly, the service gives marketers several more important advantages:
- flexible setting of the display style of elements: tables, graphs, etc.;
- work in a browser on mobile and desktop devices;
- snippets to speed up the creation of reports;
- support for multi-page reports;
- functional filter system;
- cloud synchronization;
- History of changes;
- free use.
Google Data Studio is a really handy tool. But it is still not without some shortcomings. For example, too large reports can overload the system, the interface is not yet well adapted for small smartphone screens, and some menus are not translated quite correctly. But these shortcomings cannot be called critical, they will probably be fixed in the next updates.
Perfect digital experience
1
years
1
countries
1
clients
1
projects
Perfect digital experience
1
years
1
countries
1
clients
1
projects
Testimonials
Award-winning Digital Agency
Our expertise is confirmed by the awards of advertising festivals.
The agency occupies leading positions in profile ratings.
Our achievements
Contact us and we’ll set up your web analytics. You will receive correct reports and dashboards, thanks to which you will be able to make the right management decisions.