Advertising on TikTok —
advantages for your business
TikTok helps people discover videos based on their interests. Advertising gives your brand a way to join that experience with content made for the platform.
We plan campaigns, develop and test creative, and measure how the results contribute to your business goals.
Discover
Introduce your brand through videos that give people a reason to stop and watch.
Reach
Build a campaign around the markets and audiences relevant to your business.
Test
Test creative ideas and use audience response to guide the next round.
Audience
Choose audiences based on your customers, then validate those choices with campaign data.
Goals for TikTok advertising
Awareness
Introduce your brand to relevant audiences and build recognition.
Consideration
- Traffic
- App installs
- Video views
- Lead generation
- Community interaction
Conversion
- Encourage valuable actions on your website or in your app.
- Promote relevant products with catalog-based ads.
Need a consultation?
Tell us what you want to achieve. We will recommend campaign objectives and a measurement plan.
Frequently asked questions about advertising on TikTok
How much do TikTok ads cost?
Costs depend on your target market, audience, competition, campaign objective, and creative. We estimate the media budget using available account data and platform forecasts, then refine it through testing.
What is TikTok Business Center?
Business Center is a workspace for managing accounts, assets, and team or partner access. Campaigns are created and managed in TikTok Ads Manager. We help set up the right account structure and permissions so your team can see campaign performance.
TikTok can be a fit when your audience uses the platform and you have a product, service, or story that works well in video.
Potential uses include fashion and beauty demonstrations, food and travel content, technology tutorials, entertainment launches, educational content, fitness, automotive, consumer products, and property tours. Eligibility for regulated industries depends on the market and platform policies.
We assess the audience, creative requirements, and campaign economics before recommending TikTok for your media plan.
TikTok’s audience varies by country and category. We review the audience available in your target market and compare it with your customer profile before planning the campaign.
The schedule depends on your goals. A product launch or event may call for a concentrated campaign, while ongoing customer acquisition needs continuous testing and fresh creative.
We monitor reach, frequency, engagement, and conversions to decide when to adjust delivery or replace an ad.
Start with a clear idea, show the value early, and give viewers one next step. Use vertical video, readable captions, and sound that fits the content. Test different openings, lengths, and calls to action.
How long does ad review take?
TikTok says most ads are reviewed within 24 hours, although some take longer. We allow time for review and any revisions before the planned launch.
Why should you choose us?
Since 2004, we have worked across automotive, ecommerce, hospitality, consumer goods, retail, healthcare, pharmaceuticals, construction, real estate, B2B and B2C services, esports, nonprofits, energy, and financial services.
Our financial experience includes banking, insurance, asset management, lending, blockchain, and payments. Ask us for case studies relevant to your business.
We begin with your goals, then plan the account structure, creative, landing pages, and measurement setup. Preparation can take a few days to several weeks, depending on the project.
After launch, we test and optimize as campaign data comes in. We scale when the results support your targets.
Contact us for a TikTok campaign roadmap.
Our fees are based on the time our specialists spend on your project, rather than a percentage of ad spend. We recommend your media budget separately, based on your goals.
Depending on the scope and pricing model being compared, this approach can reduce agency fees by 30–50%. We explain the estimate before work begins.
You can add Google or Facebook advertising, analytics, design, email marketing, UX, or SEO support as needed. Contact us for a proposed scope and budget.
TikTok Advertising Roadmap
Share your goals and target audience
We assess your current marketing and competitors.
We develop your campaign plan.
Check analytics and set up campaigns
Optimize campaigns and report on results
Use our experience
22
years
65
countries
965
clients
9500
projects
