Advertising on TikTok —
advantages for your business
TikTok is a social network for creating and watching short videos, the main feature of which is a “smart feed”.
TikTok works on artificial intelligence algorithms and selects content for the user based on his interests. Thanks to this, it unobtrusively places ads in the feeds of your potential buyers.
№1
TikTok is a social network that is the leader in the rate of audience growth over the last 24 months in the world.
10 млн
users worldwide. 155 countries available.
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on reaching the audience among social networks. TikTok is the third after Facebook and Instagram.
18-45
years – this is the core of users of the TikTok social network.
Goals for TikTok advertising
Awareness
Reach – your ad will be seen by the maximum number of people.
Optimal for advertising campaigns to increase Brand Awareness.
Consideration
- Traffic
- App installs
- Video views
- Lead generation
- Community interaction
Conversion
- Conversions – Drive valuable actions on your website or app.
- Catalog sales – Deliver personalized product ads to the most relevant users.
Need a consultation?
Contact us, and we will advise you – we will tell you about the best option of goals for your advertising campaign.
Frequently asked questions about advertising on TikTok
How Much do TikTok Ads Cost?
The price of TikTok advertising (CPM). TikTok ads cost significantly less compared to other social platforms, making them a popular choice for brands targeting younger audiences.
The cost of advertising on TikTok depends on the country, the profile of the target audience and the size of the target audience. The price per thousand video impressions (CPM) varies from 0.2 to 10 USD. This is 5-7 times cheaper than video advertising on Instagram or YouTube.
What is TikTok Business Center?
TikTok Business Center is the name of the advertising account in the TikTok social network. At TikTok Business Center, specialists create advertising campaigns and manage product feeds. In most countries, advertisers do not have the option to create an account in the TikTok Business Center on their own. Advertising is placed only through authorized advertising agencies, including UAMASTER. An advertising agency creates an account for its client (advertiser) and provides access to it. Thus, you will see all the statistics on impressions, clicks, costs, and other indicators.
TikTok advertising is suitable for many industries, especially those targeting a young audience and actively using visual content. Here are some industries where TikTok advertising can be particularly effective:
- Fashion and Beauty: Tik Tok Ads is ideal for showcasing fashion trends, cosmetic products, and style. Brands can use video reviews, tutorials, and ad campaigns to promote new products.
- Food and Beverages: Videos about food, recipes, restaurant reviews, and tastings go viral on TikTok, making it an excellent platform for brands in this industry.
- Travel and Tourism: Brands can showcase captivating travel videos, reviews of vacation spots, and tour recommendations to attract travelers.
- Technology and Gadgets: Demonstrating new gadgets, reviews, unboxings, and app usage tips work well on TikTok.
- Entertainment: Tik Tok Ads is actively used for promoting new movies, music releases, games, and entertainment events through trailers, clips, and interactive challenges.
- Education and Learning: Short videos with educational materials, life hacks, and course reviews can attract students and those eager to learn new skills.
- Fitness and Health: Tik Tok Ads is suitable for advertising workouts, health products, fitness accessories, and medical consultations.
- Automotive Industry: Videos with test drives, car reviews, and recommendations can attract potential buyers.
- Consumer Goods: TikTok allows brands to show how their products make consumers’ lives easier through short videos and demonstrations.
- Financial Services: Educational videos, financial advice, and ideas for saving and investing can be popular on the platform, especially among young users.
- Real Estate: Showcasing properties, offering buying and renting tips, and sharing success stories can find an audience on TikTok.
Depending on the creative approach and strategy, almost any industry can find its audience on TikTok by using the right advertising formats and targeting.
TikTok has a wide audience, but the majority of users are young people aged 16 to 45. This makes the platform ideal for brands looking to reach the youth market segment.
Creating a captivating ad on TikTok can significantly boost your brand’s visibility and engagement with a younger audience. So, how often should you run an ad on TikTok?
It depends on your marketing strategy. Some brands run short-term campaigns to promote specific events or products, while others may run ongoing ads to promote the brand and attract new followers. Thanks, to the TikTok Ads Manager offers a variety of targeting options to help you reach your ideal audience.
To create an effective video, you should follow a few recommendations:
- Use vertical video format (9:16).
- Create short videos of 15-30 seconds.
- Add sound (music, voice).
- Use bright and dynamic visual effects.
- Include a clear call to action (CTA).
- 10. How long does the moderation of advertising on TikTok last?
- Ad moderation on TikTok usually takes up to 24 hours. TikTok checks whether the ad complies with the rules of the platform, after which it will be published.
To maximize the effectiveness of an ad on TikTok, make sure your video is both entertaining and relevant to your audience.
Why should you choose us?
Since 2004, we have gained experience working with all legal industries: Automotive, E-commerce, HoReCa, FMCG, retail, medicine, pharmaceutical companies, construction, real estate, services for B2C and B2B, eSports, NGOs, fuel and energy sector, financial sector (banks, insurance companies, AMCs, microcredits, blockchain projects, payment services), and many others.
Contact us and we will talk about our experience and case studies for your industry.
To achieve results on TikTok, like any other advertising system, requires experience and smart planning.
In our work, we focus on achieving the long-term goals of your business. Tell us about them, and together we will find the optimal way to them.
To launch an advertising campaign, you need to develop a clear plan of action and structure of the future account, have or create good creatives, check the landing page and web analytics settings. Depending on the complexity of your project, launching an advertising campaign can take from a couple of days to several weeks (for a large e-commerce project).
After launching an advertising campaign, our specialists begin the process of its optimization. At the same time, the machine learning algorithms of TikTok Ads start working. After achieving the necessary indicators, we move to the project scaling stage.
Contact our agency and get a road map for your advertising campaign.
We have simple and clear tariffs for our services:
No interest from the budget! No fixed monthly rates!
You pay only for the work done – an hourly rate.
We calculate the optimal budget for advertising to solve your problems. The cost of agency services does not depend on the size of your advertising budget.
The cost of the agency’s services is calculated exclusively taking into account the actual time spent by specialists on your project.
This model of cooperation allows you to save 30-50% of the cost compared to agencies that offer you a different pricing model.
In addition to advertising on TikTok, you can order additional services at any time. Do you need Google or Facebook advertising, web analytics, design, email marketing, UX or SEO? We will always help you.
Contact us today and we will calculate the optimal budget for your TikTok advertising.
TikTok Advertising Roadmap
You tell us about your tasks and target audience
Analysis of the current situation and competitors
Development of an advertising campaign plan
Web analytics check-up. Campaign Setup.
Campaign optimization and reports.
Perfect digital experience
Perfect digital experience
TikTok Advertising management is similar to architectural and engineering work during the construction of a bridge.
Creativity and beauty of forms must always be subject to precise mathematical calculations. The result of our work is a strong bridge that connects your brand with your target audience.
.uamaster/ performance marketing engineers