Digital marketing for insurance companies

Let’s increase profits. Full support of digital specialists from various fields: SEO, PPC, email marketing, UX/UI.

Complex solutions
for insurance companies

We have experience working with 100+ insurance companies, so we know well the specifics of their promotion, and we understand that for your success you need:

Digital strategy

A clear action plan for the next 12-24 months.

Digital expertise

Understanding the subtleties of setting up all advertising systems and the nuances of setting up campaigns according to your goals.

Advanced web analytics

Not only basic reports, but also building end-to-end analytics, working with attribution models and associated conversions.

Strategic and operational control

Optimizing advertising campaigns to achieve your goals with the lowest possible budget.

Growth & Retention balance

Correct distribution of efforts and budgets between the tasks of attracting new customers and retaining old ones.

Brandformance

Correct allocation of the budget between performance and image campaigns

User Experience & CRO

Continuous improvement of the user experience at all stages of interaction with your brand, including UX/UI optimization and CRO.

M-Commerce

Attracting and retaining customers through your mobile application - App promotion & ASO.

We are among the TOP-5 digital agencies of Ukraine:

TOR RRS agencies (Ringostat 2019, 2020, 2021)

“Advertiser’s choice” (VRK, 2020/21)

Clutch, GoodFirms and other ratings

Our digital agency specializes in advertising insurance companies. Working since 2004, we use only the most effective Internet marketing strategies. Among the examples of successful practices for setting up and placing ads:

Advertising of insurance products:

Auto Insurance (Comprehensive, Third-Party Liability)
Health Insurance
Life Insurance
Property Insurance
Travel Insurance
Accident Insurance

Advertising of insurance platforms and services:

Online platforms for buying insurance policies
Platforms for comparing insurance offers
Online consultation services with insurance agents

Advertisement for corporate insurance:

Business insurance
Workers insurance
Insurance of financial risks

Advertising of insurance agents and brokers:

Services of insurance agents and brokers
Insurance consultations

Advertisement of specialized insurance:

Insurance of valuable items
Directors and Officers (D&O) Liability Insurance
Insurance against cyber attacks

Our agency has the status of a leading partner of the largest advertising systems, the qualifications of our specialists are confirmed by relevant certificates:

Google Premier Partner
Meta Badged Partner
Google Analytics IQ
Google Ads IQ

The status of being a Google Premier Partner at our agency is a competitive advantage for our clients: access to beta versions of new advertising tools, advanced industry reports, participation in exclusive events for advertisers, and more.

Confirmed expertise

We have the status of Google Partner and Meta Business Partner Badged (formerly - Facebook Preferred Partner), which confirms the experience and skills of the agency's specialists.

.uamaster/ performance marketing engineers

Digital campaign roadmap for insurance company

You tell us about your tasks and goals

Analysis of the current situation

Development of an advertising campaign plan

Checking web analytics and creatives. Advertising campaign setup.

Regular campaign optimization.

FAQ

Why insurance services advertising is important

Our digital marketing agency, UAMASTER, provides solutions that help insurance companies attract new clients and increase their profits. We effectively leverage our experience and offer advice on digital marketing promotion.

Advertising for an insurance company plays a crucial role for several key reasons:

Awareness: Advertising helps potential clients learn about the existence of insurance services and products. Many people may not realize the need for insurance until it is brought to their attention.
Trust Building: Advertising can build trust in a specific company by highlighting its reliability, experience, and ability to meet its commitments.
Education: Advertising can demonstrate the necessity of purchasing insurance, especially during significant life changes (such as buying a home, having a child, or changing jobs).
Competitive Edge: The insurance market is competitive, and advertising helps companies stand out by showcasing their products, terms, and benefits.
Strategy and Growth: Advertising strategies for insurance companies are designed not only to increase website traffic but also to enhance company earnings and expand the client base.

Advertising for insurance companies is an effective tool for creating awareness, attracting clients, and maintaining long-term relationships within the insurance industry.

Our expertise covers insurance companies across various sectors: auto insurance, health insurance, property insurance, business insurance, and life and health insurance.

Which Digital tools are suitable for insurance companies?

Promoting insurance companies in the digital environment requires the effective use of various marketing tools. Here are some key digital tools that can be successfully utilized for promoting insurance companies:

Social Media: Creating and actively managing business pages on social platforms (Facebook, Instagram, LinkedIn, Twitter). Content on your pages should be informative, engaging, and attractive to draw in and retain your audience.
Search Engine Optimization (SEO): Optimizing your website for key search queries related to insurance services, as well as regularly updating content such as blogs, articles, and guides to improve search engine rankings.
Email Marketing: Systematic distribution of newsletters with updates on insurance products and tips for choosing insurance, personalized emails with offers and discounts to maintain customer interest.
Content Marketing: Creating informative and appealing content such as articles, videos, and infographics. Developing guides, FAQs, and checklists to provide valuable information to clients.
Paid Advertising (PPC): Running search campaigns on Google Ads with relevant keywords and setting up targeted social media ads based on user interests.
Web Analytics: Using web analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and conversions to measure and optimize marketing efforts.
Mobile Marketing: Developing a mobile app for convenient access to insurance services, enhancing user experience and engagement.

The choice of specific tools depends on the goals, budget, and nature of the insurance company’s business. Combining multiple methods can lead to the best results.

What is the cost of an advertising campaign for insurance companies?

The cost of running an advertising campaign for insurance companies can vary widely and depends on several factors. For instance, the cost of advertising on different platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) differs. For example, the Cost Per Click (CPC) on Google Ads may be higher compared to Facebook.

If you require search advertising (e.g., through Google Ads), the cost of keywords can vary significantly depending on the competition in your chosen niche.

We recommend starting by defining your specific goals, target audience, and budget for the advertising campaign. We can assist in identifying the optimal strategies and advertising channels to achieve your objectives. To order promotion for your business, click the “Contact Us” button on the right or fill out the feedback form at the bottom of the page.