Make marketing decisions with data you can trust.
In a study of more than 2,000 business websites, 92% had critical issues with analytics setup and data collection. These issues can distort campaign reporting and the decisions based on it.
*Based on a review of Google Analytics settings across more than 2,000 business websites.
Put your data to work.
We start with a measurement plan: the actions and metrics your team needs to understand. We then implement the appropriate website tags or app integration, configure events and key events, and connect relevant platforms.
Before handing over the setup, we test data collection and build reports around your business questions.
Save time with personalized reports
Track user behavior on the site
Analyze the user journey to conversion in detail
Evaluate how your marketing channels contribute to results
Identify opportunities to improve campaign performance
Understand where your advertising budget is working and where it needs attention. A reliable GA4 setup gives your team a stronger basis for testing and investment decisions.
More than 2,000 companies have used our web analytics services. We bring that experience to B2B and B2C projects, from data collection and quality checks to reporting and analysis.
We can support your in-house team or manage the analytics work for you. The scope is built around the questions your business needs to answer.
Connect website and app activity with data from your advertising platforms and CRM. This gives your team a clearer view of how marketing contributes to leads, purchases, and customer retention.
We define the integrations and reporting around your business model, test the data, and explain any gaps or attribution limits.
Review your analytics setup and receive prioritized recommendations with an implementation brief.
GA4 and Google Tag Manager setup, event measurement, and reporting. Additional tools can include Hotjar, Plerdy, Looker Studio, and Power BI.
Ecommerce events, purchase reporting, CRM integrations, and dashboards using GA4, Google Tag Manager, and Looker Studio. Additional tools can include BigQuery, OWOX BI, Hotjar, Plerdy, and Power BI.
App measurement, events, and reporting using tools such as Firebase, Google Analytics, Amplitude, AppsFlyer, and Looker Studio.
Bring sales, traffic, and advertising data into a connected reporting system built around your business questions.
Clear reports and interactive dashboards in Looker Studio and Power BI.
Our analytics toolkit includes GA4, Google Tag Manager, BigQuery, Looker Studio, Firebase, OWOX BI, Hotjar, Amplitude, AppsFlyer, and Microsoft Power BI.
We choose tools to fit your requirements and integrate analytics with CRM systems and other databases. For larger ecommerce projects, we also advise on data warehouse design and connected reporting.
Use our experience
22
years
65
countries
965
clients
9500
projects
Recognized by our clients and industry experts.
Our achievements
GA4 helps your team understand website and app activity through event-based reporting. You can explore customer journeys, measure important actions, and review how acquisition channels contribute to results.
We configure reports and integrations, including Google Ads, around your goals. This helps inform decisions about paid search and display campaigns as well as other channels.
We also explain data quality, consent, and attribution limitations so your team can interpret the reports appropriately.
Events describe actions on your website or app. GA4 collects some automatically, while enhanced measurement can capture additional website interactions when enabled.
We use recommended events for standard actions such as purchases and add-to-cart activity. When no standard event fits, we define a custom event. Each event is tested to confirm that it captures the intended action and parameters without duplication.
We review your Shopify store, existing integrations, and measurement requirements before choosing the setup. Shopify’s Google & YouTube channel supports connecting a GA4 property.
We then validate ecommerce events and purchase values, check for duplicate tracking, and configure any additional measurement your business needs. The implementation should fit your current Shopify setup, rather than rely on outdated checkout-page code.
