Connect brand building with business performance
Brandformance brings brand building and performance marketing into one coordinated approach.
We use data to understand how channels work together and how they contribute to sales. That helps your team plan investment across immediate acquisition goals and longer-term demand.
Talk to us about applying this approach to your business.
Maximum impact
For online business
We use measurement and modelling to understand how your channels work together, then plan for customer acquisition and sales growth.
The approach can include:
- Cross-channel analytics and attribution.
- Post-view analysis and the contribution of brand campaigns to conversions.
- The effect of offline advertising on conversion channels.
- Customer acquisition and retention planning.
- Customer lifetime value analysis.
- The relationship between brand awareness and market share.
- Other methods suited to your communication strategy.
Talk to us about the decisions you need your marketing data to support.
For offline business
How does online advertising contribute to offline sales? Which channels produce the best return on your marketing investment? How should you split the budget across digital and TV?
Brandformance helps marketing teams investigate these questions and plan a coordinated approach to online and offline demand.